If you are selling online you need to be using Google Shopping. Yes, I know creating the data feed is a major pain in the neck, but there’s no reason why you can’t start out small.
Choose your top 20 products and get those into a data feed and you’ll find out that Google Shopping ads in AdWords really work. There’s nothing like strong success to help you know that you need to add 20 more product and so on.
It is cheaper and gives you better control if you can build your own Google Data Feed. Some new shopping carts even create it for you with minimal additional massaging on your end.
If you really can’t get the hang of creating your own data feed, you can use a service like Lexity to build the feed and then add a percentage to clicks you get in Google and Bing using their data feed.
Either way with Google putting Google Shopping elements mixed in with organic results, and the fact that several Google Shopping items can appear at the same time as well as your own regular Google AdWords program, you can really start to blanket your market and boost online exposure for your store.
Don’t let time or trouble hold you back. The benefits from using Google Shopping are real and the return is big!
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