It may still be too soon to know what impact the removal of the sidebar ads from Google will have for AdWords advertisers, but here’s some of the data from the number of clients that we manage for the last month.
Client Results Not Limited by Budget – Large Ad Spends
Average clicks dropped 1.2% – some as much as 10%
Average impressions dropped 3.2% – some as much as 8.39% drop
Average cost per click increased 3.5% – some as much as 6.37%
Conversion rate increased by 14.1% – some as much as 44.95%
Average position dropped by 2.49% – some saw a 8.9% drop
Client Results Limited by Budget – Small Ad Spends
Average clicks increased by 18.8% – some by 59.8%
Average impressions increased by 23.7% – some by 42%
Average cost per click decreased by 7.5% some by 20.2%
Conversion rate decreased by 30.3% – some by 73%
Average position dropped by 16.2% – some by 27.6%
I expected to see a stronger increase in the cost per click and not a decrease. For lower spend accounts the big change was drop in ad position which caused a drop in conversion rate.
Come back on Wednesday for more details on the impact of Google’s removal of the right sidebar ads and what it means for you the AdWords advertiser.