I just got off the telephone with a prospect who had been referred to me by his webmaster for Google AdWords services. Here were his questions.
Q. Why do I need AdWords promotion for my new website?
A. Many times a web designer will recommend to a client to boost initial activity on a new website by using Google AdWords.
For many SEO firms, they will also recommend using AdWords for the first 60 to 90 days so what they are doing to boost your website visibility has time to take hold and you have an in flow of leads right after site launch.
Q. I did AdWords before and was not successful, why would this time be different?
A. If you used AdWords Express or an AdWords consultant who was not certified or was not a Google Partner, you may not have had the expert skill level needed by your account manager to move your business goals forward. Account managers with a high performance level may be able to get results for your program where others who were not skilled failed.
Q. How would I know what budget to set and how many clicks I could get?
A. Google AdWords provides an excellent tool called the Keyword Planner, that allows you to see an estimate of traffic, bid suggestions, and insights into the right keywords to use for your program, all before you even start running an ad.
The bottom-line is that AdWords works to drive qualified, quality traffic to your website. Hands down, AdWords is the best lead generating tool that you can invest in to help boost traffic to your brand new website.