Want to grow your business even more? What are you doing to cultivate your existing clientele?
I have found one of the best ways to grow my own business is by providing seriously on-point customer service, valuable and regular communication with clients, and by offering referral incentive programs.
When you have a really happy customer, who likes your approach and what you do, they become an advocate for you. Specifically that means in meeting with colleagues, they talk you up, encourage others to call you for services, and share, with pride, the things that you have done for them or how you have helped them.
Advocates for your business, make it easier for you to close a sale to a recommended party, do away with low price conversations, and really help to grow your business.
I thank all clients that refer a new customer to my business by sending a $50 Visa gift card. There is no limit to how many of these I will send to a client, but I do send these thank you’s typically only when the new customer’s monthly sale will be over $1,000.
I don’t post or tell clients about my special incentive program, but always follow-up with them about the success or lack thereof of any referrals they do send to me. It is funny, but they like to know how things turned out. When they get their gift from me, many have express surprise and even shock to receive anything for the referral.
I’ve found that growing your business starts by taking exceptional care of your existing customers and building long term relationships, but by showing appreciation too.
Find out more about how we do business by visiting our website today at www.McCordWeb.com.
