Placing Organically for More Than Your Business Name

Solutions for your business that make sense.
Solutions for your business that make sense.

If you only place for your own business name, (which is totally not difficult as that is the name plastered all over your website), it is time to get busy!

First – find out what you should be placing on
Do some keyword research. If you are using Google AdWords, the tools found there are a great place to start to see what Google says is popular. Also check out your Google Analytics statistics. If what you see at Analytics is still not what you personally feel you should be placing on, put on your thinking hat. Sit on for 15 minutes and do a reality check. What would you enter on Google to find what you are selling in your own business and in your own area.

Second – get strategic about the terms you want to own
Don’t go hog wild crazy trying to place on one and two word terms or for that matter forty keyword phrases. Start with two or three phrases that contain three or four words each and preferably that contain a location specific word. If you don’t place now for just about anything but your name, start small. Try first to place on terms with your city name within your placement phrase.

Third – start building out or buying unique content using your selected terms
I like website page creation plus blogging on your on-domain blog to try to build some keyword density in a smart way. Google will penalize you if you try to stuff keywords into the content, so go easy on how many times you use your new keyword phrases and strive to keep your content natural and readable.

Make sure to check back on Wednesday for more tips on what you can do to start placing organically on search terms other than your business name.

If you need help, give me a call at (540) 693-0385 to set up a free teleconference to discuss ways we can help your business place better.


What’s Your Mobile Security IQ?

It's time to review your security on your smartphone.
It’s time to review the security on your smartphone.

This past month, my husband’s identity was stolen and my access to our bank account was hacked. In my husband’s case a credit card was opened in his name. In my case my online bank user name, password and PIN was used to raise credit limits and then steal over $3,000 from our checking account.

Our bank took care of the matter, but what was problematic was just how robbers got access to my own personal online access information. The only thing we can think of is that I was using mobile banking features and may have accessed my bank while I was connected away from my home base.

As a result, here are the things that I have done to improve my smartphone security.

1. My entire family now uses on their mobile devices face or voice recognition biometrics to access our most important bank. For our other bank, we use two step verification. All family members use two step verification via text messages to smartphones to access bank accounts online through desktops.

2. My entire family now has withdrawal, deposit and transaction alerts set up for banking, savings accounts, and credit cards. The focus is to catch robbers early before too much damage has been done.

3. I personally am using NordVPN which ia a subscription base security tool for my smartphone that encrypts my communication on mobile data or when I am connected to any Wi-Fi hotspots out of my office. This will be especially important to me as I will be traveling in the months to come and this secure tunnel will allow me to encrypt data I exchange on the internet, geomask my location as well as to prevent eavesdroppers from snatching my user names and passwords.

Stay safe when you are online with your smartphone and encourage your family members to embrace new levels of mobile security to prevent the headaches that happened to us.