The Web Authority | McCord Web Services News/Blog

The Web Authority | McCord Web Services News/Blog

Search
Skip to content
  • Home
  • Contact Us

Daily Archives: April 17, 2017

AdWords, AdWords Account Management, AdWords Services

AdWords Information From Google

April 17, 2017 Nancy McCord
Google Partner Badge
McCord Web Services is a Google Partner.

I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting.

This first set is focused on mobile search activity on Google.com from two research studies funded by Google.

47% of Google.com mobile searchers say if there is no phone number in the search results they will move on to the next listing.

61% of mobile searchers say click to call buttons are important to them.

70% of all mobile searchers use the click to call button in ads.

69% of mobile searchers will click the call button if available in a search ad.

52% of mobile searchers click to call to check a business’ hours.

51% of mobile searchers use click to call to schedule an appointment.

61% of mobile searchers want a click to call button during the final purchase selection and search.

The higher priced the product being considered for purchase, the more apt the searcher is to click to call.

72% of mobile click to calls last longer than 30 seconds with the average call length being 6 minutes.

Click to call buttons increased ad click throughs by 8%.

Interesting data and a good reason to be using Call Extensions in your AdWords programs. Need help with AdWords? Check out our AdWords account management services.

 

Share
AdWords

Posted On

April 2017
S M T W T F S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Mar   May »

Learn with Help from Nancy McCord

Nancy C. McCord

Find Out More About Nancy and Our Team.

Recent Posts

  • Google is Continuing to Test New Google My Business Features and Components
  • What to Know About Google Indexing and Ranking
  • 12-14-20 The Google Week in Review
  • 12-7-20 The Google and SEO Week in Review
  • 12-4-20 The Google and Google Ads Week in Review
  • 11-27-2020 The Week in Review
  • 11-13-20 The Week in Review
  • 11-6-20 Just Nancy The Week in Review
  • Google Ads Set Up and Management Promotion
  • How to Create a Conversion Action in Google Ads

More Great Stuff

  1. Our video today is about how to create a conversion action and then map it to your reports in Google Ads. This is an advanced topic but one that you may find helpful. If you have questions leave them as comments and I will do a video followup.

    You can watch the video at YouTube.

     

    Share

    How to Create a Conversion Action in Google Ads

    October 30, 2020 Nancy McCord
  2. To watch this video online, please visit https://youtu.be/ISkXSuT0tps

    In this short video, Nancy McCord shows you how to listen to recorded calls from call clicks in Google Ads.

    Share

    How to Listen to Calls in Google Ads

    October 9, 2020 Nancy McCord
More videos →

Savvy Solutions for the Entrepreneur in You

Search

Get Our Articles by Email

Enter your email address:

Delivered by FeedBurner

Categories

Blogroll

  • 1. Our Website
  • 2. Google Ads Services
  • 3. Blogging Writing Services
  • 4. Social Media Writing
  • 5. Responsive Web Design
  • 7. Consulting

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Connect

Facebook Twitter LinkedIn YouTube Our Blog

Connect with Us

Facebook Twitter LinkedIn YouTube Our Blog
Privacy Policy Proudly powered by WordPress