AdWords Broad Match Modifier Keywords – this is my preferred match type, although I use all in our client accounts. The syntax of this keyword is as follows +GPS +Fleet +Management. Note the +’s directly in front of each keyword that MUST appear in the user’s search query for the…
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AdWords: Broad Match Keyword Match Type Explained
Broad Match Keyword Match Type – this is the most used AdWords keyword match type and the most unfiltered type. It is used almost exclusively by inexperienced AdWords managers. AdWords loves the broad match keyword match type as it generates lots of traffic, many clicks, and increases their payment. I…
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An Update on the EU’s GDPR for Privacy
Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened. First, clients who thought that they did not want to update their privacy policy or implement cookie approval for website statistic tracking have…
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How to Evaluate Automated Bidding Methods in Google AdWords
Should you use automated bidding methods in Google AdWords? The answer is both yes and no. Google AdWords aggressively requests for you to use automated bidding when they feel that you may get more conversions. Before you jump in and change to maximum click bidding, target CPA bidding or maximize…
