Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom.
Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising – which appears structured to expand in unknown marketing arenas, Amazon is also now strongly entering the pay per click platform mix.
Amazon has an accredited professionals program and I will be starting my training this week. Not only has Amazon changed the way we buy online, but it may now be the biggest contender against Google for the e-commerce pay per click dollar.
Have you seen this yourself, you are looking to buy a product and now do not even go to Google, but rather start your search on Amazon? I am doing just this myself. Do I click on the Amazon Sponsored items – you bet I do as usually they are a great deal and the price is right. Add to that free prime shipping and Amazon is rapidly becoming my shopping search engine. I rarely buy now items on Google.com – and only if I cannot find it on Amazon.
Amazon has tested services too, so they are just not all about selling products. I have seen cleaning services and pest control service programs on Amazon. Tie that in with the super smart Alexa devices and app that are becoming assistants of choice in millions of homes and Google should be worried.
As I certify for Amazon advertising, I will keep you posted on what I see and learn.