Deciding what to measure on Google Ads as a conversion has significant impact for your account performance. This is especially true when it comes to automated bidding. For example, if you include page views in your conversions, you may skew results for any bidding algorithms you may use in the…
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AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Manager
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The Value of Social Media for Your Business
In the eyes of many business owners the value of social media is shrinking. Does that mean that you should move out of posting to your blog, Twitter, Facebook or LinkedIn? It depends on where your audience is and how active your followers are. Although you may never be able…
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The Future of Google Ads is Dimmed by Amazon Advertising
Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom. Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising –…
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Bing Ads Becomes Microsoft Advertising
Just this last week Bing Ads rebranded itself as Microsoft Advertising. This is an interesting update for a platform that looks to move outside the box consumers have put it in. With advertising from Bing Ads appearing on Windows PCs in many areas and on Microsoft properties, it makes perfect…