When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
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Google Ads is Killing Remarketing and Display with Mobile Apps Delivery
In early 2019 Google did away with the ability for a Google Ads account manager to not serve ads on AdSense for Mobile Apps. In May and June this year, across diverse business sectors we have seen a striking trend of strong ad serving to mobile apps in the Display…
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Introducing Our New Website
We’ve launched our new website last week and invite you to take a look at https://www.mccordweb.com. Created using a new responsive framework from Project Seven, our new site is made for speed. We have utilized a number of different page layouts using the Zeitgeist page pack. Our new site features…
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Get Ready for Voice Search – It’s Coming!
Voice search – it’s coming faster than you think, and I am already having clients ask how they can get ready now. Here is some information to get you started thinking about what you need to do to be ready for voice search. First what exactly is voice search? Voice…