Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • About
  • Services
Nancy McCord
"Just Nancy" - adCenter - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Search Engine Optimization - SEO

Optimizing Your Organic Adwords Placement

November 25, 2019 - By Nancy McCord

As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click.

Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we are typically driving traffic for lead generation. Our top focus is cost per conversion and increasing leads.

For organic, I like to focus on keywords that have the most click activity and may be more general yet still industry specific. I find that the balance helps sites to drive more site visits and  leads and is not redundant with the specificity we use for AdWords.

For example, for a client selling warehouse equipment, in AdWords I might target very tight product names and categories like Forklift model 45S, powered warehouse equipment, and other specific keywords.

In organic I might target material handling equipment and material handling equipment supplier as my focus for blog writing and social media; striving to cast the net farther and wider but for high click volume keywords.

When every click you pay for in AdWords must make a difference in growing your business, you have to be narrow and very results oriented. In organic where you do not pay by the click the effort should be to enhance website traffic that is free.

If you need help adjusting your strategies to make the most of your ad spend and drive traffic and build inbound links, visit www.McCordWeb.com to see how we can help you too.

"Just Nancy"AdWordsOrganic OptimizationOrganic PlacementSearch Engine MarketingSEO
Tackling a High Bounce Rate

Related Posts

Use the power of AI through Gemini to work smarter.

Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

August 27, 2025
A new day dawning for American Feds.

Support for Our Federal Employees in this Trying Time

March 11, 2025

Help Cinna and Bobbie Win

October 25, 2022

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • Aug 27, 2025 Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm
  • Aug 13, 2025 Top Rated Google Ads Management Service Provider
  • Jul 31, 2025 Google Suggests We Can Trust its AI: Do They Back it Up?
  • Jul 24, 2025 Improve Your Google Ads Strategy with the Ads Transparency Center
  • Jul 23, 2025 Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

Post Categories

Share Our Content

© 2025 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label