Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem. First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles,…
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Tackling a High Bounce Rate- Part One
Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does require careful review. What is the Bounce Rate? The bounce rate is recorded for you in Google Analytics by page in…
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Marketing Trends to Watch: Amazon Advertising
Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom. Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising –…
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Incorporating Social Media Into Your Internet Marketing Strategy
In the eyes of many business owners the value of social media is shrinking. Does that mean that you should move out of posting to your blog, Twitter, Facebook or LinkedIn? It depends on where your audience is and how active your followers are. Although you may never be able to say…
