As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…
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Adding Facebook Advertising to Your Internet Marketing Strategy
Here are my tips as to when you may want to consider advertising your business and services on Facebook. One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is…
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Tackling a High Bounce Rate- Part Two
Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem. First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles,…
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Tackling a High Bounce Rate- Part One
Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does require careful review. What is the Bounce Rate? The bounce rate is recorded for you in Google Analytics by page in…




