To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…
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Sometimes What You Really Need Is Not SEO
I had a client contact me this past week and ask me to perform SEO code optimization services on his website as he felt he was not getting enough business and thought it was due to low search engine placement. As part of our process of working with a client,…
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Virginia Consumer Data Protection Act (CDPA)
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Should Local Selling Businesses Start Using Twitter
With the real push from search engines to integrate social network activity into your personalized search results Twitter for local selling businesses has become meaningful. The best feature with Twitter is its totally viral nature. Follow people of interest, write interesting tips and news, get retweeted widely and you have…
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What You Can Expect From Social Media
I have had a few clients say “Facebook is not working for me, I am not making any sales from it!” It is important to understand what Facebook is and what Facebook is not. I do not consider Facebook, at this time, a strong lead generation tool. That being said,…
