Although it is hard to quantify if blogging will help your website place better organically, I have to say that from reviewing four different clients in the same industry, blogging can definitely make a difference. Here is one concrete example, we have four clients in the same state, three of which…
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Should Local Businesses Use Twitter?
Twitter is the big buzz on the Web, but if you sell or service locally should you consider Twitter a must have in your marketing arsenal? Personally, I feel based on strong Twitter use for my own business and that of my clients that Twitter is best used by businesses…
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What is an AdWords View-through Conversion?
Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad,…
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How Do You Get Images Next to Your AdWords Ads?
Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how. First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing,…
