Not only is your maximum cost per click a factor in deciding if you are in the Google AdWords auction, but your daily budget may be a factor keeping you out of the auction too! It is important to understand a few things first about how the AdWords auction works.…
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AdWords Conversions Move to the Mobile Space
I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend – that is the importance of mobile for lead conversions. Of specific note is that for some clients, mobile has become their…
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Google AdWords’ First Page Bid Strategy
Using a bid strategy in Google AdWords to automatically place bids to move your ads to the first page of ad results seems like a good suggestion, but be careful, in the accounts we have tested this bid strategy on, clicks have fallen to more than half when compared to auto-bid…
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AdWords Account Management Has a Difficulty Level of 95 Out of 100
You don’t need a junior person managing your Google AdWords account or for that matter your secretary or high school or college intern. You need a skilled professional to manage your AdWords account with the high degree of complexity and myriad of settings, hidden bid adjustments, and hidden areas for…
