Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • About
  • Services
  • AdWords Manager

    Understanding Broad Match in AdWords

    July 11, 2018 - By Nancy McCord

    As an experienced AdWords Manager I understand the value and issues of using broad match keywords, do you? Here is a easy to understand tutorial about broad match and when you should and should not use them in your Google AdWords account. Broad Match Keyword Match Type – this is…

    Continue Reading

    Related Posts

    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Google Ads Icon

    Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

    July 29, 2024
  • AdWords - AdWords Account Management - AdWords Manager - AdWords Services

    How to Know When It’s Time to Fire Your AdWords Manager Part Two

    May 2, 2018 - By Nancy McCord

    Continued from Monday. When is it time to fire your AdWords manager? When you see things in your account that do not jive with what you have told your account manager to do. Budget This is a huge issue. Look at your account from the campaign tab. Look to the…

    Continue Reading

    Related Posts

    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • AdWords Account Management - AdWords Manager - AdWords Services

    How to Know When It’s Time to Fire Your AdWords Manager Part One

    April 30, 2018 - By Nancy McCord

    When is it time to fire your AdWords manager and find a new one? It’s time to fire them when you have lost trust and performance has significantly changed, and you do not get good answers as to why. As a paid AdWords consultant that troubleshoots problematic AdWords accounts, here…

    Continue Reading

    Related Posts

    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • AdWords - AdWords Account Management - AdWords Manager - AdWords Services

    Why Do Click Costs Increase Sometimes in AdWords?

    April 18, 2018 - By Nancy McCord

    Have you noticed conversions dropping in your AdWords account? Is this followed by an increase in cost per click to appear on the first page of search results? Why would this happen? First, it is very important to remember that Google AdWords is an auction. The highest bidder does not…

    Continue Reading

    Related Posts

    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
 Older Posts
Newer Posts 

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • Oct 14, 2025 Why is My Microsoft Ads Account Suspended?
  • Aug 27, 2025 Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm
  • Aug 13, 2025 Top Rated Google Ads Management Service Provider
  • Jul 31, 2025 Google Suggests We Can Trust its AI: Do They Back it Up?
  • Jul 24, 2025 Improve Your Google Ads Strategy with the Ads Transparency Center

Post Categories

Share Our Content

© 2025 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label