As an experienced AdWords Manager I understand the value and issues of using broad match keywords, do you? Here is a easy to understand tutorial about broad match and when you should and should not use them in your Google AdWords account. Broad Match Keyword Match Type – this is…
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How to Know When It’s Time to Fire Your AdWords Manager Part Two
Continued from Monday. When is it time to fire your AdWords manager? When you see things in your account that do not jive with what you have told your account manager to do. Budget This is a huge issue. Look at your account from the campaign tab. Look to the…
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How to Know When It’s Time to Fire Your AdWords Manager Part One
When is it time to fire your AdWords manager and find a new one? It’s time to fire them when you have lost trust and performance has significantly changed, and you do not get good answers as to why. As a paid AdWords consultant that troubleshoots problematic AdWords accounts, here…
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Why Do Click Costs Increase Sometimes in AdWords?
Have you noticed conversions dropping in your AdWords account? Is this followed by an increase in cost per click to appear on the first page of search results? Why would this happen? First, it is very important to remember that Google AdWords is an auction. The highest bidder does not…
