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  • Google AdWords - News & Trends

    When Should You Lower Your AdWords Budget?

    December 9, 2009 - By Nancy McCord

    Most everyone know when to increase their AdWords budget, but many do not know when they should start to lower their AdWords budget. Here are a few tips to consider as you review your own AdWords budget and decide if you should keep it the same or lower your budget.…

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  • Google AdWords - News & Trends

    AdWords Starter Edition – When to Use It

    November 20, 2009 - By Nancy McCord

    Google AdWords is not for everyone and every product, but it can be an excellent way to promote your products on the Web. However AdWords set up and management by a professional is an expense and for an untested product or a new service you are thinking of promoting professional…

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    PayPal Versus Google AdWords

    September 21, 2009 - By Nancy McCord

    I wanted to bring to your attention some issues in using PayPal and tracking conversions on sales on Google AdWords in this issue. Right now with PayPal, if the user selects to purchase with their PayPal account they will be automatically be redirected back to your selected landing page in…

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  • Google AdWords - News & Trends

    Google AdWords Trends From August 2009

    September 2, 2009 - By Nancy McCord

    There are several marked trends that we have seen across many business sectors in Google AdWords this past month. One has been an increase in advertising start up and the other has been a marked increase in conversion activity. Both trends bode well for a change in our economy and…

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