In this video, Nancy McCord President of McCord Web Services, shares her insights on trademark use on Google AdWords. In this video you will learn: Trademark policy overview on Google AdWords What a trademark violation flag looks like in the AdWords control panel. What you can do to lock up…
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Google Cracks Down on Misleading AdWords Service Providers
All third party service providers of Google AdWords™ advertising account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform Google AdWords™ services, this will be a real wakeup call! I won’t name names, but there…
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AdWords Exact Match and Phrase Match Changes Coming in May
AdWords announced this past week that in mid May they will be changing the way they use exact match and phrase match keywords for ad delivery. In the very near future, AdWords will imitate adCenter in using plurals and misspellings of words you have set with these selected match types…
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Organic Placement and AdWords Ads
AdWords has just released the results of a very interesting review. Although your results may be different it is worth taking a careful look-see. Here’s what the AdWords staff found: On average, for advertisers who appear in the top rank organic slot, 50% of ad clicks are incremental. This means…
