This was announced recently: “…Our small and medium business brand is changing from “Microsoft Advertising” to “Bing.”” Although it appears that the advertising product will still be called adCenter, it appears that Microsoft is working to brand itself more consistently with the Bing brand. There may be additional strategies at…
-
-
Bing Announces Adaptive Search – Getting to Know You!
Bing announced this past week that they are implementing a new search results formula called adaptive search. In layman’s terms this means personalized search results. We’ve been seeing these type of results on Google.com for a while, but now Bing has publicly announced that it is going via the way…
-
Bing and Facebook Grow Closer
If you haven’t noticed, let me bring your attention to this point, Bing, Microsoft’s search engine, and Facebook are growing closer together every day. First, Bing powered the web searches on Facebook. Now Bing has a social component that is accessing activity on yours and your friends Facebook accounts. The…
-
Google Should Look to the Microsoft Model
Remember when Microsoft owned the Web and for that matter computers as well as the Internet? Remember when there was only Internet Explorer and no Firefox? Remember when the only computing platform was Microsoft Office? Not so long ago was it, but now things are very different. Firefox has a…
