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The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

June 17, 2026 - By Nancy McCord

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked…

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New Features and Reporting Added to Goole Ads Before the Holiday Season

August 17, 2023 - By Christopher Harper

Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online. Google is expanding and promoting Performance Max. This is a fully automated campaign…

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What Does Google Have Planned for 2021?

June 18, 2021 - By Nancy McCord

What does Google have planned for Google Ads and marketing in 2021? You will be amazed… Here are some of the important nuggets from the recent Google Livestream. Insights Page A new page in the Google Ads Control Panel helps you to know what is trending in the very near…

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When to Increase Your Budget in Google Ads

September 11, 2019 - By Nancy McCord

If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…

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