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  • Google AdWords - News & Trends

    AdWords Trends

    February 6, 2009 - By Nancy McCord

    We’ve seen a strong downward trend in the cost per click in Google AdWords starting in January. If your account is still set up for clicks based on the cost per click increases you had to make in September and October to salvage your AdWords business, now is the time…

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  • Google AdWords - News & Trends

    How Do You Monitor Google AdWords?

    January 28, 2009 - By Nancy McCord

    It is shocking, but there are business out there that are spending thousands of dollars on Google each month without any checks and balances in place to monitor the performance of their programs. Before we start working with an AdWords client we want several things in place. (This is really in…

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  • Google AdWords - News & Trends

    One of only 236 Google AdWords Qualified Professional in the World

    December 10, 2008 - By Nancy McCord

    I have been a Google AdWords Qualified Professional for nearly four years which is just about as long as Google has had the program for professional AdWords managers. Recently I found out that I am one of only 236 AdWords Qualified Professionals in the world. Wow, actually I thought there…

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  • Google

    Google Using Organic Search to Determine Cost Per Click Values in AdWords

    October 24, 2008 - By Nancy McCord

    Jeremy Chatfield of Merjis has said it best in this post detailing why some keywords in AdWords accounts will never generate impressions. Additionally he predicted on 9-16-08 some of the impacts of the 9-15-08 AdWords quality score updates would actually mean for advertisers. His predictions have come true. Read this…

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    McCord Web Services is Embracing AI

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