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  • Google AdWords - News & Trends

    Google Quality Score = Yield Maximization or More $$ for Google

    October 22, 2008 - By Nancy McCord

    I watch a number of forums and I wanted to post an extremely insightful quote from Chris Zaharias of Omniture, Inc. posted on the Webmaster Forum (used with approval of Chris Zaharias). The comment is indicative of the grab for cash that Google is doing when it comes the quality…

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  • Google AdWords - News & Trends

    Are You Leaving Cash on the Table For Google AdWords to Take?

    June 27, 2008 - By Nancy McCord

    Are you spending more than you should on Google AdWords? You may be doing just that. Since September I have seen around a 20 to 30% increase in the cost per click on Google AdWords. I have just finished doing 25 account optimizations for dentists and doctors for one of…

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