Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years. My rule is, if you are not using it – lose it! We all have our favorite social…
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How to Get Rid of Ad Overlays When Posting Videos on Your Site
Here are a few web video tips you may find helpful as you consider if you are ready to expand your video postings on your website. Google loves it when a site uses YouTube for videos, but customers hate putting web videos on YouTube due to the ad overlays. I…
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Google Ads Management Fees – How Low Can You Go
As more businesses feel pressure to squeeze every cent from Google Ads advertisements, one area that you should not skimp on is the quality of your Google Ads account manager. Most Google Ads account management services and account managers will charge about 10% of your scheduled ad spend to manage…
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Are You Ready For More Demanding Customers?
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%. Google data…