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  • Nancy McCord
    "Just Nancy" - adCenter - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Search Engine Optimization - SEO

    Optimizing Your Organic Adwords Placement

    November 25, 2019 - By Nancy McCord

    As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…

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  • SEO - Tips - Web Design - Web Visibility - WordPress Websites

    Your New Website: Prepare to Drop Organic Placement

    February 7, 2018 - By Nancy McCord

    Plan ahead, bringing a new website online does mean that you will drop organic placement. It happens! Sometimes with redirects, after 4 to 6 weeks a website will pop back up in organic placement, but sometimes, the site stays down and does not regain the placement that the original site…

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    February 11, 2026
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    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
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    July 2, 2025
  • Search Engine Optimization - SEO

    Citations and Local Ranking

    September 11, 2017 - By Nancy McCord

    What’s the connection between citations and local ranking? Well, first Google uses citations which include your phone number and address for location specific ranking in the organic index. Because citations are important to place for local searches here are some of my tips to assure that you do everything in…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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    Beyond the Blue Link: Why 2026 is the Year of GEO

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  • Blogs - Search Engine Optimization - Tips - Web Content

    Helping Your Blog Writer Do A Better Job

    June 19, 2013 - By Nancy McCord

    Blogging is a core business for my firm, McCord Web Services. I have found that website owners that take a little bit of time to help our writer get their footing, help us to do a better job delivering what they need for organic search placement and development of web…

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    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

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  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
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