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  • Blogs - Search Engine Optimization

    Help My Meta Description Has Been Hijacked!

    December 4, 2009 - By Nancy McCord

    This is a real case study and has happened recently to one of our clients. We present it as a cautionary tale to anyone who has dropped significantly in Google search results. We follow the organic placement for this customer on a monthly basis. This past month we saw that…

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  • Search Engine Optimization

    To Pipe Or Not To Pipe – That’s | In Meta Tags

    November 25, 2009 - By Nancy McCord

    What I am talking about here is whether you should use pipes or | to separate your keywords in your Meta title tag. Some SEO gurus swear by it and others blow it off. I have used pipes and not used pipes on websites and do not have a strong…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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    Beyond the Blue Link: Why 2026 is the Year of GEO

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  • Search Engine Optimization

    Why Are Meta Tags Important?

    November 18, 2009 - By Nancy McCord

    First let’s review what exactly are meta tags. Meta tags are sentences arranged in a specific format that contain information that is crucial to search engines. This information provides specific criteria that search engine use to categorize your web pages. Of all the Meta tags that can appear in the…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • Search Engine Optimization

    SEO Firms Trawling for Business – Don’t Get Fooled

    March 16, 2009 - By Nancy McCord

    I have a number of clients who have been forwarding me emails from SEO firms saying that there are problems with their websites and these clients ask my advise. “Are these real problems?” I have to say even with great organic placement on many of my keywords, I get these…

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    Related Posts

    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

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