{"version":"1.0","provider_name":"The Web Authority","provider_url":"https:\/\/www.mccordweb.com\/weblogs","title":"Google's New AuthorRank Part I | The Web Authority","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LIdci9GxMA\"><a href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/08\/googles-new-authorrank-part-i\/\">Google&#8217;s New AuthorRank Part I<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/08\/googles-new-authorrank-part-i\/embed\/#?secret=LIdci9GxMA\" width=\"600\" height=\"338\" title=\"&#8220;Google&#8217;s New AuthorRank Part I&#8221; &#8212; The Web Authority\" data-secret=\"LIdci9GxMA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mccordweb.com\/weblogs\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"It is important to watch Google&#8217;s Patent Disclosures as they will give you a view on what Google considers important. I remember reading one over\u00a0five years ago where Google spoke about &#8220;agents&#8221; at that time I wrote that I felt that there would eventually be an author meta tag introduced so that Google would know who really should get SEO juice credit for what they write. You can read my full blog post from February 12, 2007. What is highly interesting is that now in 2012 Google has given a new name AuthorRank to this specific tactic and it looks like they are tying the algorithm update in with activity on Google+.\u00a0 Here&#8217;s what I thought was important in 2007. &#8220;&#8230;it appears that Google working to identify content and assign it an Agent Rank and assign an authority rating based on the author.\u00a0 Well, that is it in a nutshell in very simplistic terms.&#8221; &#8220;There has never been a more important time than to become an expert in your own field using your website to disseminate information about your area of business and to keep your clients and readers up-to-date with information using a blog, RSS news feed, and e-newsletters archived on your website.\u00a0 Doing this will establish you as an authority in your marketplace and provide value to your readers.&#8221; &#8220;In the past four months, this will be the second patent disclosure from Google that I have read.\u00a0 The earlier disclosure had to do with identifying duplicated content across websites and identifying which website should be the one to receive top ranking as more authoritative.\u00a0 Now we have a disclosure to identify how authoritative a writer is on the web.\u00a0 These two patent appear to dovetail very nicely with each other.&#8221; Back in 2007, Google+ was just a\u00a0thought on a white board, now with Google+ being heavily entrenched into the Google mindset and algorithm, AuthorRank\u00a0is finally now something to really think about as you position your website. From my point of view there is nothing negative about AuthorRank. In fact, I consider it a huge improvement for sites such as mine, where I am a prolific writer and a target for content scraping. With AuthorRank, when I create a\u00a0 whitepaper, article or blog post, Google will KNOW that I have written it and give me the full credit not a snatch and grab artist. Check back Wednesday for more on this important topic."}