{"version":"1.0","provider_name":"The Web Authority","provider_url":"https:\/\/www.mccordweb.com\/weblogs","title":"Why I Am Watching Co-Citation? | The Web Authority","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"z3WkmLExoQ\"><a href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/01\/23\/why-i-am-watching-co-citation\/\">Why I Am Watching Co-Citation?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/01\/23\/why-i-am-watching-co-citation\/embed\/#?secret=z3WkmLExoQ\" width=\"600\" height=\"338\" title=\"&#8220;Why I Am Watching Co-Citation?&#8221; &#8212; The Web Authority\" data-secret=\"z3WkmLExoQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mccordweb.com\/weblogs\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"I just asked all the time what are you watching, what\u2019s new and exciting, what trends to you see happening? This week I will be writing three blog posts about what I\u2019m watching and why. Today\u2019s post is about why I am watching co-citation. Google has made really sweeping changes to how it rates websites and what used to work for years to garner organic placement is not considered spammy by Google and may even run into a placement smackdown filter. This is why I am very carefully and intensely watching co-citation.Here are a few articles about co-citation that you may want to read: SEOMoz take on co-citation Jim Boykin\u2019s take on co-citation In lay terms, co-citation is close to link bait and article marketing but with natural growth. Both authors state that Google and Bing as so smart now that they do not have to be fed keyword phrases, they will decide on their own based on the content that links to you. But, here\u2019s the change it is not the link text that they are weighing, but rather the jist of the content where the link to your website is embedded. In fact, the page that links to you may not even link to your service and may not even contain keywords on which you want to place. Instead it is an \u201cauthority\u201d factor. So here\u2019s what I understand so far\u2026 Google and Bing spider the web, they read incidents of mentions of your name and content, they spider your own website and get a picture of the services you provide, then they review how what people say about you and the authority of the site that links to your site talks about you. They then use this in their algorithm to place you in importance to being an authority on a specific topic. Way Cool! Although I don\u2019t think that anyone in my industry really knows yet what works for organic placement in this new world on Google and Bing, but it is clear that content, the sharing of your content will be a very strong impact for organic placement."}