{"version":"1.0","provider_name":"The Web Authority","provider_url":"https:\/\/www.mccordweb.com\/weblogs","title":"Getting Google to \"Trust\" Your Website | The Web Authority","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"U4eO7hdWgC\"><a href=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/02\/18\/getting-google-to-trust-your-website\/\">Getting Google to &#8220;Trust&#8221; Your Website<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mccordweb.com\/weblogs\/2013\/02\/18\/getting-google-to-trust-your-website\/embed\/#?secret=U4eO7hdWgC\" width=\"600\" height=\"338\" title=\"&#8220;Getting Google to &#8220;Trust&#8221; Your Website&#8221; &#8212; The Web Authority\" data-secret=\"U4eO7hdWgC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mccordweb.com\/weblogs\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Getting placement on Google.com is affected by a number of new factors so getting Google to &#8220;trust&#8221; your website, when compared to other sites, is extremely important. This &#8220;trust&#8221; factor is also known as &#8220;web authority&#8221;. When Google considers your website an authority on a topic, it will place your site higher in the organic search results. So, how to you get Google to &#8220;trust&#8221; your website and give it &#8220;authority&#8221;? 1. Make sure your are transparent about what you sell and your services. Explain what you do and provide informational content about your services or products in a way that does more than just &#8220;sell&#8221; your own services. 2. Make sure you have a privacy policy that covers tracking, technology, remarketing, what you do with information, and if you lend or sell information to a third part. 3. Get blogging on a regular basis to provide value to readers &#8211;\u00a0 not just about your own services, but about your industry, why something is important, current news in your industry, and share your point of view. I like blogging three days a week as it keeps search engines coming back on a regular basis to find new content. 4. Start now building Google AuthorRank either through the rel=author tag or the rel=publisher tag pointing to Google+ properties. By doing this important step you legitimize your online voice tying your website, blog, off site articles all to your Google verified property. This is a very important step to Google&#8217;s &#8220;trust&#8221; factor. 5. Share off domain using social media. I personally like using Twitter, Google+, Google+ Communities, LinkedIn, and Facebook. Make sure the content you create there is share-able and information rich. Don&#8217;t use social sites just to parrot back sales and marketing content from your website. Work to engage and add value. Although our own services aren&#8217;t a good match for every business, we may be a good match for your needs. I invite you to check our our services to see if we might be able to help you to start building &#8220;trust&#8221; with Google now.","thumbnail_url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2008\/05\/mpj043839500001-238x300.jpg"}