{"id":105,"date":"2007-07-25T10:33:00","date_gmt":"2007-07-25T15:33:00","guid":{"rendered":"http:\/\/mccordweb.com\/weblogs\/?p=105"},"modified":"2007-07-25T10:33:00","modified_gmt":"2007-07-25T15:33:00","slug":"watching-google-on-hidden-keywords","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2007\/07\/25\/watching-google-on-hidden-keywords\/","title":{"rendered":"Watching Google on Hidden Keywords"},"content":{"rendered":"<p>If you don&#8217;t monitor <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_0\">Matts<\/span> <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_1\">Cutts<\/span> blog, you should.  He is the mouthpiece to our industry from Google.  Here are his current words of wisdom:<\/p>\n<blockquote><p>If I were wondering why I <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_2\">didn<\/span>\u2019t show up in Google, I would review our <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?hl=en&#038;answer=35769\">webmaster<br \/>guidelines<\/a> and read the information listed under <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=66358\">Don\u2019t<br \/>load pages with irrelevant keywords.<\/a> As always, webmasters are free to do<br \/>what they want on their own sites, but Google reserves the right to do what we<br \/>think is best to maintain the relevance of our search results, and that includes<br \/>taking action on keyword stuffing.<\/p><\/blockquote>\n<p>When you read Matt&#8217;s full post you may get a laugh, but legitimate sites are using these techniques too.  I just found a lawyer site that I do e-newsletters for that has white on white text on the home page stuffed with keywords.<\/p>\n<p>You know some of these techniques used to be mainstream in our industry years ago to get placement, but now Google has gotten smart &#8211; very smart.  If you use these techniques now, really you may be banned from Google as this one was.  Then you&#8217;ll be hiring me to <span class=\"blsp-spelling-error\" id=\"SPELLING_ERROR_4\">remediate<\/span> your website and to contact Google and to get you back online.  Services of that nature are expensive the best scenario is to simply not use them and to remove them if you are using them with a sense of urgency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t monitor Matts Cutts blog, you should. He is the mouthpiece to our industry from Google. Here are his current words of wisdom: If I were wondering why I didn\u2019t show up in Google, I would review our webmasterguidelines and read the information listed under Don\u2019tload pages with irrelevant keywords. As always, webmasters are free to dowhat they want on their own sites, but Google reserves the right to do what wethink is best to maintain the relevance of our search results, and that includestaking action on keyword stuffing. When you read Matt&#8217;s full post you may get a laugh, but legitimate sites are using these techniques too. I just found a lawyer site that I do e-newsletters for that has white on white text on the home page stuffed with keywords. You know some of these techniques used to be mainstream in our industry years ago to get placement, but now Google has gotten smart &#8211; very smart. If you use these techniques now, really you may be banned from Google as this one was. Then you&#8217;ll be hiring me to remediate your website and to contact Google and to get you back online. Services of that nature are expensive the best scenario is to simply not use them and to remove them if you are using them with a sense of urgency.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","hentry","category-news-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Watching Google on Hidden Keywords | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2007\/07\/25\/watching-google-on-hidden-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watching Google on Hidden Keywords | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"If you don&#8217;t monitor Matts Cutts blog, you should. He is the mouthpiece to our industry from Google. Here are his current words of wisdom: If I were wondering why I didn\u2019t show up in Google, I would review our webmasterguidelines and read the information listed under Don\u2019tload pages with irrelevant keywords. As always, webmasters are free to dowhat they want on their own sites, but Google reserves the right to do what wethink is best to maintain the relevance of our search results, and that includestaking action on keyword stuffing. When you read Matt&#8217;s full post you may get a laugh, but legitimate sites are using these techniques too. I just found a lawyer site that I do e-newsletters for that has white on white text on the home page stuffed with keywords. You know some of these techniques used to be mainstream in our industry years ago to get placement, but now Google has gotten smart &#8211; very smart. If you use these techniques now, really you may be banned from Google as this one was. 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