{"id":1350,"date":"2010-01-22T05:23:13","date_gmt":"2010-01-22T10:23:13","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=1350"},"modified":"2010-01-15T20:33:01","modified_gmt":"2010-01-16T01:33:01","slug":"google-says-website-page-load-speed-is-key","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2010\/01\/22\/google-says-website-page-load-speed-is-key\/","title":{"rendered":"Google Says Website Page Load Speed is Key"},"content":{"rendered":"<p>This past month Google has been talking about website page load speed. They have been chatting up the topic in forums and have even recommended a Firefox browser plugin that runs a website speed clocker that provides recommendations for improvement.<\/p>\n<p>The chatter in the forums and blogs is that Google is going to be considering page load speed as one part of their organic algorithm. Remember however that there are about 100 factors that Google considers for organic placement so although this may be an important one, it is not the one that will make or break your website&#8217;s organic placement.<\/p>\n<p>My recommendation is that if you are redesigning your website this year a snappy page load should be a design consideration. If you have an existing website, do what you can to improve page load time, but don&#8217;t get so spun up that it becomes your only concern.<\/p>\n<p>For existing websites, there are many important factors that you can still very easily control now such as content freshness, authority of your content, readability, search friendly navigation, good site architecture and cross linking between pages that will help you right now even without tweaking your page load speed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This past month Google has been talking about website page load speed. They have been chatting up the topic in forums and have even recommended a Firefox browser plugin that runs a website speed clocker that provides recommendations for improvement. The chatter in the forums and blogs is that Google is going to be considering page load speed as one part of their organic algorithm. Remember however that there are about 100 factors that Google considers for organic placement so although this may be an important one, it is not the one that will make or break your website&#8217;s organic placement. My recommendation is that if you are redesigning your website this year a snappy page load should be a design consideration. If you have an existing website, do what you can to improve page load time, but don&#8217;t get so spun up that it becomes your only concern. For existing websites, there are many important factors that you can still very easily control now such as content freshness, authority of your content, readability, search friendly navigation, good site architecture and cross linking between pages that will help you right now even without tweaking your page load speed.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,11],"tags":[435,256],"class_list":["post-1350","post","type-post","status-publish","format-standard","hentry","category-google","category-web-design","tag-web-design","tag-web-speed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Says Website Page Load Speed is Key | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2010\/01\/22\/google-says-website-page-load-speed-is-key\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Says Website Page Load Speed is Key | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"This past month Google has been talking about website page load speed. They have been chatting up the topic in forums and have even recommended a Firefox browser plugin that runs a website speed clocker that provides recommendations for improvement. The chatter in the forums and blogs is that Google is going to be considering page load speed as one part of their organic algorithm. Remember however that there are about 100 factors that Google considers for organic placement so although this may be an important one, it is not the one that will make or break your website&#8217;s organic placement. My recommendation is that if you are redesigning your website this year a snappy page load should be a design consideration. If you have an existing website, do what you can to improve page load time, but don&#8217;t get so spun up that it becomes your only concern. For existing websites, there are many important factors that you can still very easily control now such as content freshness, authority of your content, readability, search friendly navigation, good site architecture and cross linking between pages that will help you right now even without tweaking your page load speed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2010\/01\/22\/google-says-website-page-load-speed-is-key\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-22T10:23:13+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google Says Website Page Load Speed is Key\",\"datePublished\":\"2010-01-22T10:23:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/\"},\"wordCount\":205,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Web Design\",\"Web Speed\"],\"articleSection\":[\"Google\",\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/\",\"name\":\"Google Says Website Page Load Speed is Key | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2010-01-22T10:23:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/01\\\/22\\\/google-says-website-page-load-speed-is-key\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Says Website Page Load Speed is Key\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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