Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February.<\/p>\n
Remember however that some of the lower numbers are due to the shorter month, but just the same there were losses across the board. I wish I had more answers as to why. Personally I just think that the shoppers weren’t buying in February.<\/p>\n
Another trend I started to see this month is a drop in cost per click on many accounts. The bid that used to buy position 3 to 5 is now buying 1 or 2 which means it’s time to pull back your CPC.<\/p>\n
So between low conversions and a drop in CPC, it tells me that some advertisers have moved out of the marketplace in Google AdWords. That means for the people who stay the course that there will be less competition for clicks and very possibly increased conversions in March.<\/p>\n
What do you think? What have you seen on your AdWords account, any similar trends?<\/p>\n","protected":false},"excerpt":{"rendered":"
Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February. Remember however that some of the lower numbers are due to the shorter month, but just the same there were losses across the board. I wish I had more answers as to why. Personally I just think that the shoppers weren’t buying in February. Another trend I started to see this month is a drop in cost per click on many accounts. The bid that used to buy position 3 to 5 is now buying 1 or 2 which means it’s time to pull back your CPC. So between low conversions and a drop in CPC, it tells me that some advertisers have moved out of the marketplace in Google AdWords. That means for the people who stay the course that there will be less competition for clicks and very possibly increased conversions in March. What do you think? What have you seen on your AdWords account, any similar trends?<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[263,445],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends","tag-adwords-trends","tag-google-adwords"],"yoast_head":"\n