{"id":1444,"date":"2010-03-10T05:44:42","date_gmt":"2010-03-10T10:44:42","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=1444"},"modified":"2010-03-05T18:54:38","modified_gmt":"2010-03-05T23:54:38","slug":"when-should-you-pass-on-twitter","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/","title":{"rendered":"When Should You Pass on Twitter?"},"content":{"rendered":"

Do you feel like you’ve missed the boat by not being involved with Twitter? I’m here to say that Twitter is not a good match for every business.<\/p>\n

Here are my tips in a nutshell:<\/p>\n

Businesses That Really Should be using Twitter<\/p>\n

    \n
  1. Those with a national presence<\/li>\n
  2. Those that need to monitor their name and customer service comments and ratings<\/li>\n
  3. Those that are in business to business sales<\/li>\n<\/ol>\n

    Businesses That Don’t Need Twitter or May Not Benefit from Twitter<\/p>\n

      \n
    1. Businesses that really only sell to local markets and not nationally<\/li>\n
    2. Businesses that sell mainly to consumers<\/li>\n
    3. Business that reach out to clients using Facebook or blogging<\/li>\n<\/ol>\n

      I have found that Twitter interaction is really globally based. If you are really working a local market you may find that your followers are so scattered around the globe that they would never even be able to buy or use your local products. For a business such as this, a Facebook Fan page and blog would be better places to invest money then Twitter ghosting services.<\/p>\n

      That doesn’t mean that if you want to try Twitter you shouldn’t but I would strongly consider your business base and who you are selling to before you invest in services for Twitter setup and Twitter ghosting<\/a> such as we offer.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Do you feel like you’ve missed the boat by not being involved with Twitter? I’m here to say that Twitter is not a good match for every business. Here are my tips in a nutshell: Businesses That Really Should be using Twitter Those with a national presence Those that need to monitor their name and customer service comments and ratings Those that are in business to business sales Businesses That Don’t Need Twitter or May Not Benefit from Twitter Businesses that really only sell to local markets and not nationally Businesses that sell mainly to consumers Business that reach out to clients using Facebook or blogging I have found that Twitter interaction is really globally based. If you are really working a local market you may find that your followers are so scattered around the globe that they would never even be able to buy or use your local products. For a business such as this, a Facebook Fan page and blog would be better places to invest money then Twitter ghosting services. That doesn’t mean that if you want to try Twitter you shouldn’t but I would strongly consider your business base and who you are selling to before you invest in services for Twitter setup and Twitter ghosting such as we offer.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[443],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-twitter","tag-twitter"],"yoast_head":"\nWhen Should You Pass on Twitter? | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Should You Pass on Twitter? | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Do you feel like you’ve missed the boat by not being involved with Twitter? I’m here to say that Twitter is not a good match for every business. Here are my tips in a nutshell: Businesses That Really Should be using Twitter Those with a national presence Those that need to monitor their name and customer service comments and ratings Those that are in business to business sales Businesses That Don’t Need Twitter or May Not Benefit from Twitter Businesses that really only sell to local markets and not nationally Businesses that sell mainly to consumers Business that reach out to clients using Facebook or blogging I have found that Twitter interaction is really globally based. If you are really working a local market you may find that your followers are so scattered around the globe that they would never even be able to buy or use your local products. For a business such as this, a Facebook Fan page and blog would be better places to invest money then Twitter ghosting services. That doesn’t mean that if you want to try Twitter you shouldn’t but I would strongly consider your business base and who you are selling to before you invest in services for Twitter setup and Twitter ghosting such as we offer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-10T10:44:42+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"When Should You Pass on Twitter?\",\"datePublished\":\"2010-03-10T10:44:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/\"},\"wordCount\":220,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Twitter\"],\"articleSection\":[\"Twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/\",\"name\":\"When Should You Pass on Twitter? | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2010-03-10T10:44:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/03\\\/10\\\/when-should-you-pass-on-twitter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Should You Pass on Twitter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When Should You Pass on Twitter? | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/","og_locale":"en_US","og_type":"article","og_title":"When Should You Pass on Twitter? | The Web Authority","og_description":"Do you feel like you’ve missed the boat by not being involved with Twitter? I’m here to say that Twitter is not a good match for every business. Here are my tips in a nutshell: Businesses That Really Should be using Twitter Those with a national presence Those that need to monitor their name and customer service comments and ratings Those that are in business to business sales Businesses That Don’t Need Twitter or May Not Benefit from Twitter Businesses that really only sell to local markets and not nationally Businesses that sell mainly to consumers Business that reach out to clients using Facebook or blogging I have found that Twitter interaction is really globally based. If you are really working a local market you may find that your followers are so scattered around the globe that they would never even be able to buy or use your local products. For a business such as this, a Facebook Fan page and blog would be better places to invest money then Twitter ghosting services. That doesn’t mean that if you want to try Twitter you shouldn’t but I would strongly consider your business base and who you are selling to before you invest in services for Twitter setup and Twitter ghosting such as we offer.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2010-03-10T10:44:42+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"When Should You Pass on Twitter?","datePublished":"2010-03-10T10:44:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/"},"wordCount":220,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"keywords":["Twitter"],"articleSection":["Twitter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/","name":"When Should You Pass on Twitter? | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2010-03-10T10:44:42+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/03\/10\/when-should-you-pass-on-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"When Should You Pass on Twitter?"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","caption":"Nancy McCord"},"sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":1445,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/1444\/revisions\/1445"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}