Nancy McCord will be back blogging on Monday. This article is one of her reprints.<\/p>\n
Do visitors hit your home page and stay less than 10 seconds? Do your visitors rarely return for a second visit? Is your your home page bounce rate over 90%? If so, you may really need some help to improve stickiness and your visitor\u2019s web experience. Your website\u00a0may be\u00a0one of the\u00a0Web\u2019s \u201cone night stands\u201d \u2014 never good enough for the \u201csecond date\u201d or return visit.<\/p>\n
Put your website to work for you by concentrating on providing great informational content. If your website is just about you and your services, and does not provide any interesting, conversation building content, you are missing the boat when it comes to what moves customers to contact you. You will never get the \u201csecond date\u201d or sales call from a client or prospect when your focus is not on them, meeting their needs, and working to exceed their expectations.<\/p>\n
It used to be that a website was like a brochure, but now we have gotten jaded by the \u201cWeb experience\u201d. We want, crave, and demand interaction. Every website needs to engage visitors into conversation. Set the stage to become the authority for\u00a0your clients and prospects and\u00a0be their\u00a0\u201dgo-to person\u201d with excellent content and transparency of what you do and how you do it\u00a0using your website as your platform.<\/p>\n
Don\u2019t fall into the rut of being a one visit website. Break out and become the voice of your industry and watch your business grow!<\/p>\n","protected":false},"excerpt":{"rendered":"
Nancy McCord will be back blogging on Monday. This article is one of her reprints. Do visitors hit your home page and stay less than 10 seconds? Do your visitors rarely return for a second visit? Is your your home page bounce rate over 90%? If so, you may really need some help to improve stickiness and your visitor\u2019s web experience. Your website\u00a0may be\u00a0one of the\u00a0Web\u2019s \u201cone night stands\u201d \u2014 never good enough for the \u201csecond date\u201d or return visit. Put your website to work for you by concentrating on providing great informational content. If your website is just about you and your services, and does not provide any interesting, conversation building content, you are missing the boat when it comes to what moves customers to contact you. You will never get the \u201csecond date\u201d or sales call from a client or prospect when your focus is not on them, meeting their needs, and working to exceed their expectations. It used to be that a website was like a brochure, but now we have gotten jaded by the \u201cWeb experience\u201d. We want, crave, and demand interaction. Every website needs to engage visitors into conversation. Set the stage to become the authority for\u00a0your clients and prospects and\u00a0be their\u00a0\u201dgo-to person\u201d with excellent content and transparency of what you do and how you do it\u00a0using your website as your platform. Don\u2019t fall into the rut of being a one visit website. Break out and become the voice of your industry and watch your business grow!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211,11],"tags":[435],"class_list":["post-1570","post","type-post","status-publish","format-standard","hentry","category-web-content","category-web-design","tag-web-design"],"yoast_head":"\n