{"id":1573,"date":"2010-05-31T05:11:00","date_gmt":"2010-05-31T09:11:00","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=1573"},"modified":"2012-03-04T18:39:46","modified_gmt":"2012-03-04T22:39:46","slug":"adwords-content-network-excluding-below-the-fold-placements","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/","title":{"rendered":"AdWords Content Network – Excluding Below the Fold Placements"},"content":{"rendered":"

The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network:<\/p>\n

Exclude content placements that fall below the fold<\/p>\n

The fold is the part of a web page that a reader has to scroll to see. In many cases to be below the fold means that you do not get the clicks, exposure, and return on investment that you need. For content placement in the top three to five ad spots on the side of the page or at the top of the page are preferable. As typically in the content network readers will rapidly scan content and may not even read past the first one or two paragraphs, having a top position can mean the difference between mediocre and great results.<\/p>\n

Here’s a quote directly from AdWords on this topic and how to enable it for your content program:<\/p>\n

“How to exclude below-the-fold placements<\/strong><\/h4>\n

“Follow these steps to exclude below-the-fold placements for your AdWords campaign:<\/p>\n

    \n
  1. Click the Campaigns<\/strong> tab.<\/li>\n
  2. Select a campaign.<\/li>\n
  3. Click the Networks<\/strong> tab and scroll down to the bottom of the page.<\/li>\n
  4. Click the Exclusions<\/strong> link. You’ll see an “Ad group level” table and a “Campaign level” table.<\/li>\n
  5. Within the Campaign level, click the Add exclusions <\/strong>drop-down menu, and select Exclude category<\/strong>.<\/li>\n
  6. Select the “Below the fold” checkbox, and click Save<\/strong>.<\/li>\n<\/ol>\n

    “When you target placements above the fold only, the available inventory decreases. As a result, the winning bids for those placements are expected to be higher than for placements below the fold. So if you want to maintain your same campaign budget, we recommend increasing your bids. This will help you compete against campaigns that target placements below the fold, and other advertisers bidding exclusively on placements above the fold.”<\/p>\n

    You can read the full article and how-tos here in the AdWords help center.<\/a><\/p>\n

    The key here is that for above the fold placements, you will need to bid more, but your results may definitely improve. However anytime you advertise in content it is important to make sure to evaluate your return on investment after at least a 30 day period. Content clicks can suck your budget dry, so you only want to be in content if it generates sales for you or if you are working to establish your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network: Exclude content placements that fall below the fold The fold is the part of a web page that a reader has to scroll to see. In many cases to be below the fold means that you do not get the clicks, exposure, and return on investment that you need. For content placement in the top three to five ad spots on the side of the page or at the top of the page are preferable. As typically in the content network readers will rapidly scan content and may not even read past the first one or two paragraphs, having a top position can mean the difference between mediocre and great results. Here’s a quote directly from AdWords on this topic and how to enable it for your content program: “How to exclude below-the-fold placements “Follow these steps to exclude below-the-fold placements for your AdWords campaign: Click the Campaigns tab. Select a campaign. Click the Networks tab and scroll down to the bottom of the page. Click the Exclusions link. You’ll see an “Ad group level” table and a “Campaign level” table. Within the Campaign level, click the Add exclusions drop-down menu, and select Exclude category. Select the “Below the fold” checkbox, and click Save. “When you target placements above the fold only, the available inventory decreases. As a result, the winning bids for those placements are expected to be higher than for placements below the fold. So if you want to maintain your same campaign budget, we recommend increasing your bids. This will help you compete against campaigns that target placements below the fold, and other advertisers bidding exclusively on placements above the fold.” You can read the full article and how-tos here in the AdWords help center. The key here is that for above the fold placements, you will need to bid more, but your results may definitely improve. However anytime you advertise in content it is important to make sure to evaluate your return on investment after at least a 30 day period. Content clicks can suck your budget dry, so you only want to be in content if it generates sales for you or if you are working to establish your brand.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[182],"class_list":["post-1573","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends","tag-adwords"],"yoast_head":"\nAdWords Content Network - Excluding Below the Fold Placements | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords Content Network - Excluding Below the Fold Placements | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network: Exclude content placements that fall below the fold The fold is the part of a web page that a reader has to scroll to see. In many cases to be below the fold means that you do not get the clicks, exposure, and return on investment that you need. For content placement in the top three to five ad spots on the side of the page or at the top of the page are preferable. As typically in the content network readers will rapidly scan content and may not even read past the first one or two paragraphs, having a top position can mean the difference between mediocre and great results. Here’s a quote directly from AdWords on this topic and how to enable it for your content program: “How to exclude below-the-fold placements “Follow these steps to exclude below-the-fold placements for your AdWords campaign: Click the Campaigns tab. Select a campaign. Click the Networks tab and scroll down to the bottom of the page. Click the Exclusions link. You’ll see an “Ad group level” table and a “Campaign level” table. Within the Campaign level, click the Add exclusions drop-down menu, and select Exclude category. Select the “Below the fold” checkbox, and click Save. “When you target placements above the fold only, the available inventory decreases. As a result, the winning bids for those placements are expected to be higher than for placements below the fold. So if you want to maintain your same campaign budget, we recommend increasing your bids. This will help you compete against campaigns that target placements below the fold, and other advertisers bidding exclusively on placements above the fold.” You can read the full article and how-tos here in the AdWords help center. The key here is that for above the fold placements, you will need to bid more, but your results may definitely improve. However anytime you advertise in content it is important to make sure to evaluate your return on investment after at least a 30 day period. Content clicks can suck your budget dry, so you only want to be in content if it generates sales for you or if you are working to establish your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-31T09:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-03-04T22:39:46+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"AdWords Content Network – Excluding Below the Fold Placements\",\"datePublished\":\"2010-05-31T09:11:00+00:00\",\"dateModified\":\"2012-03-04T22:39:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/\"},\"wordCount\":405,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"AdWords\"],\"articleSection\":[\"Google AdWords\",\"News & Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/\",\"name\":\"AdWords Content Network - Excluding Below the Fold Placements | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2010-05-31T09:11:00+00:00\",\"dateModified\":\"2012-03-04T22:39:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2010\\\/05\\\/31\\\/adwords-content-network-excluding-below-the-fold-placements\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdWords Content Network – Excluding Below the Fold Placements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AdWords Content Network - Excluding Below the Fold Placements | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/","og_locale":"en_US","og_type":"article","og_title":"AdWords Content Network - Excluding Below the Fold Placements | The Web Authority","og_description":"The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network: Exclude content placements that fall below the fold The fold is the part of a web page that a reader has to scroll to see. In many cases to be below the fold means that you do not get the clicks, exposure, and return on investment that you need. For content placement in the top three to five ad spots on the side of the page or at the top of the page are preferable. As typically in the content network readers will rapidly scan content and may not even read past the first one or two paragraphs, having a top position can mean the difference between mediocre and great results. Here’s a quote directly from AdWords on this topic and how to enable it for your content program: “How to exclude below-the-fold placements “Follow these steps to exclude below-the-fold placements for your AdWords campaign: Click the Campaigns tab. Select a campaign. Click the Networks tab and scroll down to the bottom of the page. Click the Exclusions link. You’ll see an “Ad group level” table and a “Campaign level” table. Within the Campaign level, click the Add exclusions drop-down menu, and select Exclude category. Select the “Below the fold” checkbox, and click Save. “When you target placements above the fold only, the available inventory decreases. As a result, the winning bids for those placements are expected to be higher than for placements below the fold. So if you want to maintain your same campaign budget, we recommend increasing your bids. This will help you compete against campaigns that target placements below the fold, and other advertisers bidding exclusively on placements above the fold.” You can read the full article and how-tos here in the AdWords help center. The key here is that for above the fold placements, you will need to bid more, but your results may definitely improve. However anytime you advertise in content it is important to make sure to evaluate your return on investment after at least a 30 day period. Content clicks can suck your budget dry, so you only want to be in content if it generates sales for you or if you are working to establish your brand.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2010-05-31T09:11:00+00:00","article_modified_time":"2012-03-04T22:39:46+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"AdWords Content Network – Excluding Below the Fold Placements","datePublished":"2010-05-31T09:11:00+00:00","dateModified":"2012-03-04T22:39:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/"},"wordCount":405,"commentCount":2,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"keywords":["AdWords"],"articleSection":["Google AdWords","News & Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/","name":"AdWords Content Network - Excluding Below the Fold Placements | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2010-05-31T09:11:00+00:00","dateModified":"2012-03-04T22:39:46+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2010\/05\/31\/adwords-content-network-excluding-below-the-fold-placements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"AdWords Content Network – Excluding Below the Fold Placements"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","caption":"Nancy McCord"},"sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/1573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=1573"}],"version-history":[{"count":3,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/1573\/revisions"}],"predecessor-version":[{"id":2481,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/1573\/revisions\/2481"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=1573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=1573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=1573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}