Google is expanding the reach of AdWords into radio. Will it work? Of that I am not exactly sure, but it may. With radio and commuters spending more time in the car, you have a captive audience that may be ripe for the picking.<\/p>\n
As with other Google endeavors, this is starting out as a beta. We don’t have any advertisers involved in this new program yet, but we may in the very near future.<\/p>\n
What I do see is a whole new cottage industry being developed right now to piggy-back on this new initiative. Many savvy entrepreneurs seem to be very bullish on the idea. Me, I’m not sure. I’ve seen other Google beta items fall flat on their faces, but this one has a particular nice ring and so right now, I am kind of sitting on the fence.<\/p>\n
So if you’re totally in the dark on this one, click our post title to read more about Google Radio to see what you think.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google is expanding the reach of AdWords into radio. Will it work? Of that I am not exactly sure, but it may. With radio and commuters spending more time in the car, you have a captive audience that may be ripe for the picking. As with other Google endeavors, this is starting out as a beta. We don’t have any advertisers involved in this new program yet, but we may in the very near future. What I do see is a whole new cottage industry being developed right now to piggy-back on this new initiative. Many savvy entrepreneurs seem to be very bullish on the idea. Me, I’m not sure. I’ve seen other Google beta items fall flat on their faces, but this one has a particular nice ring and so right now, I am kind of sitting on the fence. So if you’re totally in the dark on this one, click our post title to read more about Google Radio to see what you think.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,357],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-google-adwords","category-news-trends"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":2713,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/16\/revisions\/2713"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}