I have had a few clients say “Facebook is not working for me, I am not making any sales from it!”\u00a0 It is important to understand what Facebook is and what Facebook is not. I do not consider Facebook, at this time, a strong lead generation tool. That being said, I do recommend that every business have a Facebook Business Page and actively work to connect with client’s and prospects.<\/p>\n
Facebook is about connections and creating web authority and a reputation. Facebook is a place for prospects and customers to interact, share information and insights, ask questions, and get to know each other on a more personal level. Now, don’t flame me just yet if you disagree, I have personally done business on Facebook, but creating sales is not the real purpose for Facebook. From my point of view there is no better tool for lead generation than Google AdWords and Facebook is not Google AdWords.<\/p>\n
“So if Facebook is not a strong lead generating tool then why should I use it?”\u00a0 You will want to use Facebook as this is where your prospects and customers are hanging out. By exposing people to your products, services, and your business culture, you can move them off Facebook and into your website where your message is more tightly focused and is about lead generation.<\/p>\n
Consider Facebook as a snap shot, a gateway, a teaser, an introduction to your business. With the right impression on Facebook you can encourage a migration to your website where your message is more selling focused.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have had a few clients say “Facebook is not working for me, I am not making any sales from it!”\u00a0 It is important to understand what Facebook is and what Facebook is not. I do not consider Facebook, at this time, a strong lead generation tool. That being said, I do recommend that every business have a Facebook Business Page and actively work to connect with client’s and prospects. Facebook is about connections and creating web authority and a reputation. Facebook is a place for prospects and customers to interact, share information and insights, ask questions, and get to know each other on a more personal level. Now, don’t flame me just yet if you disagree, I have personally done business on Facebook, but creating sales is not the real purpose for Facebook. From my point of view there is no better tool for lead generation than Google AdWords and Facebook is not Google AdWords. “So if Facebook is not a strong lead generating tool then why should I use it?”\u00a0 You will want to use Facebook as this is where your prospects and customers are hanging out. By exposing people to your products, services, and your business culture, you can move them off Facebook and into your website where your message is more tightly focused and is about lead generation. Consider Facebook as a snap shot, a gateway, a teaser, an introduction to your business. With the right impression on Facebook you can encourage a migration to your website where your message is more selling focused.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,219,287,103],"tags":[449,296,441],"class_list":["post-1776","post","type-post","status-publish","format-standard","hentry","category-blogging","category-facebook","category-google-places","category-social-media","tag-facebook","tag-lead-generation","tag-social-media"],"yoast_head":"\n