{"id":2156,"date":"2011-08-19T05:37:00","date_gmt":"2011-08-19T09:37:00","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/"},"modified":"2011-08-15T09:40:29","modified_gmt":"2011-08-15T13:40:29","slug":"insights-on-why-your-website-has-dropped-organic-placement","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/","title":{"rendered":"Insights on Why Your Website Has Dropped Organic Placement"},"content":{"rendered":"<p>I found this terrific article and wanted to share it with you. It is \u201c<a href=\"http:\/\/www.sitepronews.com\/2011\/08\/10\/10-reasons-your-sites-search-engine-ranking-dropped\/\" target=\"_blank\">10 Reasons Your Site\u2019s Search Engine Ranking Dropped<\/a>\u201d<br \/>\nby Paul M Ventura on SitePro News. You can read the full article by clicking the\u00a0 article title above. Paul shows some terrific insight into why your site may\u00a0 have dropped organic placement on Google in light of some of Google\u2019s recent\u00a0 algorithm changes.<\/p>\n<p>In a nutshell here are his reasons interspersed with some of my own\u00a0 comments:<\/p>\n<ul>\n<li><strong>The Google Honeymoon Ended<br \/>\n<\/strong>I\u2019ve seen this before, new\u00a0 sites start out strong and then after about four weeks fall to their more\u00a0 realistic organic placement on Google. If you evaluate the site in the first\u00a0 several weeks that the site has been added to the index you may be placed well,\u00a0 but check again in about 8 to 10 weeks for more realistic expectations on where\u00a0 your site will normally reside so you can start improvements.<\/p>\n<\/li>\n<li><strong>Google Sandbox Effect Started<br \/>\n<\/strong>This isn\u2019t talked about\u00a0 much, but I have seen in highly competitive industries such as real estate\u00a0 site\u2019s not even get listed in the Google index until other sites have started to\u00a0 link to it. They can sit in the sandbox all alone for as long as six months<br \/>\nwhile Google evaluates where they belong organically. A good plan is to do\u00a0 article writing for links during this period to start building links. Another\u00a0 recommendation is to do press releases during this period to start building\u00a0 legitimate links as well.<\/p>\n<\/li>\n<li><strong>Algorithm Updates\/Link Juice Lost<br \/>\n<\/strong>With the Panda\/Farmer\u00a0 update having penalized many article syndication sites, I feel that Paul has\u00a0 some good insight here in that your site may have had links from these sites\u00a0 that were penalized and so your site dropped in placement as well.<\/p>\n<\/li>\n<li><strong>Malware<br \/>\n<\/strong>Don\u2019t think you have it? Well if you have a\u00a0 WordPress blog on-domain, you\u2019d better be monitoring. Why wait until Google has\u00a0 you banned or blocked in the organic results. It is better to proactively scan\u00a0 your site and WordPress files on a regular basis. I was even hacked and never\u00a0 had been before. It can happen to the best of us with serious consequences.<\/p>\n<\/li>\n<li><strong>Server Issues<br \/>\n<\/strong>Has your site been down? We have several\u00a0 clients where they are hosted on small no name companies and on their Google<br \/>\nWebmaster Control Panel the robot is constantly reporting it cannot find or\u00a0 access files. Move to a new host when possible if you are seeing this problem.<\/p>\n<\/li>\n<li><strong>Robot.txt File Problems<br \/>\n<\/strong>Webmasters can get carried away\u00a0 with permissions to the Google spider. I\u2019ve seen two situations where the\u00a0 webmaster inadvertently disallowed access in this important file that all search\u00a0 engine indexing spiders access before they spider your website. Make sure you\u00a0 have the correct permissions and block only the files you need to block.<\/p>\n<\/li>\n<li><strong>Penalization<br \/>\n<\/strong>Did your last SEO firm or webmaster use\u00a0 \u201cblack hat\u201d techniques, hidden links, and keyword stuffing to get you organic<br \/>\nplacement before? How about keyword dense text the same color as your page\u00a0 background? Think you are clean? Think again. I saw hidden text on a large\u00a0 attorney website that had been installed by their website designer to scam the<br \/>\nsystem. Don\u2019t get your website penalized by these tactics. Google will not be\u00a0 mocked.<\/p>\n<\/li>\n<li><strong>Broken Links<br \/>\n<\/strong>Check and check again. For blogs you can\u00a0 use a plugin. For other sites use Dreamweaver to scan for broken links.<\/p>\n<\/li>\n<li><strong>Duplicate Content<br \/>\n<\/strong>I install on my site meta tags that\u00a0 show me to be the content owner. Make sure when you add new content pages that<br \/>\nyou tag yourself in the code as the owner. Google is getting pretty smart on\u00a0 this one, but there are still scrapper sites that may grab your content. When I\u00a0 find them I send a cease and desist notice to the webmaster and if they don\u2019t\u00a0 remove my content I report them and the page to Google\u2019s spam department and if\u00a0 I get really made to their web host with a take down notice. Don\u2019t make yourself\u00a0 crazy over this, but it is a good idea to check your top trafficked pages with\u00a0 online scanning tools. I use Copyscape and Dustball for this.<\/p>\n<\/li>\n<li><strong>The Google Dance<br \/>\n<\/strong>Grab your partner right? No, the\u00a0 Google Dance is a phenomena where your search results will fluctuate wildly the\u00a0 first week and sometime two weeks after Google does a big algorithm update. Hang\u00a0 on and don\u2019t freak out the first time you check your placement. Check again in\u00a0 one week and then in a second before you start remediation just to make sure you<br \/>\naren\u2019t dancing with Google. If you are your site will pop back up at the end of\u00a0 the dance. Maybe not in the exact position, but nearly where you were before.<\/p>\n<\/li>\n<\/ul>\n<p>I think Paul nailed the ten topics in the article, the comments on each topic\u00a0 are mine garnered from years of experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I found this terrific article and wanted to share it with you. It is \u201c10 Reasons Your Site\u2019s Search Engine Ranking Dropped\u201d by Paul M Ventura on SitePro News. You can read the full article by clicking the\u00a0 article title above. Paul shows some terrific insight into why your site may\u00a0 have dropped organic placement on Google in light of some of Google\u2019s recent\u00a0 algorithm changes. In a nutshell here are his reasons interspersed with some of my own\u00a0 comments: The Google Honeymoon Ended I\u2019ve seen this before, new\u00a0 sites start out strong and then after about four weeks fall to their more\u00a0 realistic organic placement on Google. If you evaluate the site in the first\u00a0 several weeks that the site has been added to the index you may be placed well,\u00a0 but check again in about 8 to 10 weeks for more realistic expectations on where\u00a0 your site will normally reside so you can start improvements. Google Sandbox Effect Started This isn\u2019t talked about\u00a0 much, but I have seen in highly competitive industries such as real estate\u00a0 site\u2019s not even get listed in the Google index until other sites have started to\u00a0 link to it. They can sit in the sandbox all alone for as long as six months while Google evaluates where they belong organically. A good plan is to do\u00a0 article writing for links during this period to start building links. Another\u00a0 recommendation is to do press releases during this period to start building\u00a0 legitimate links as well. Algorithm Updates\/Link Juice Lost With the Panda\/Farmer\u00a0 update having penalized many article syndication sites, I feel that Paul has\u00a0 some good insight here in that your site may have had links from these sites\u00a0 that were penalized and so your site dropped in placement as well. Malware Don\u2019t think you have it? Well if you have a\u00a0 WordPress blog on-domain, you\u2019d better be monitoring. Why wait until Google has\u00a0 you banned or blocked in the organic results. It is better to proactively scan\u00a0 your site and WordPress files on a regular basis. I was even hacked and never\u00a0 had been before. It can happen to the best of us with serious consequences. Server Issues Has your site been down? We have several\u00a0 clients where they are hosted on small no name companies and on their Google Webmaster Control Panel the robot is constantly reporting it cannot find or\u00a0 access files. Move to a new host when possible if you are seeing this problem. Robot.txt File Problems Webmasters can get carried away\u00a0 with permissions to the Google spider. I\u2019ve seen two situations where the\u00a0 webmaster inadvertently disallowed access in this important file that all search\u00a0 engine indexing spiders access before they spider your website. Make sure you\u00a0 have the correct permissions and block only the files you need to block. Penalization Did your last SEO firm or webmaster use\u00a0 \u201cblack hat\u201d techniques, hidden links, and keyword stuffing to get you organic placement before? How about keyword dense text the same color as your page\u00a0 background? Think you are clean? Think again. I saw hidden text on a large\u00a0 attorney website that had been installed by their website designer to scam the system. Don\u2019t get your website penalized by these tactics. Google will not be\u00a0 mocked. Broken Links Check and check again. For blogs you can\u00a0 use a plugin. For other sites use Dreamweaver to scan for broken links. Duplicate Content I install on my site meta tags that\u00a0 show me to be the content owner. Make sure when you add new content pages that you tag yourself in the code as the owner. Google is getting pretty smart on\u00a0 this one, but there are still scrapper sites that may grab your content. When I\u00a0 find them I send a cease and desist notice to the webmaster and if they don\u2019t\u00a0 remove my content I report them and the page to Google\u2019s spam department and if\u00a0 I get really made to their web host with a take down notice. Don\u2019t make yourself\u00a0 crazy over this, but it is a good idea to check your top trafficked pages with\u00a0 online scanning tools. I use Copyscape and Dustball for this. The Google Dance Grab your partner right? No, the\u00a0 Google Dance is a phenomena where your search results will fluctuate wildly the\u00a0 first week and sometime two weeks after Google does a big algorithm update. Hang\u00a0 on and don\u2019t freak out the first time you check your placement. Check again in\u00a0 one week and then in a second before you start remediation just to make sure you aren\u2019t dancing with Google. If you are your site will pop back up at the end of\u00a0 the dance. Maybe not in the exact position, but nearly where you were before. I think Paul nailed the ten topics in the article, the comments on each topic\u00a0 are mine garnered from years of experience.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[278,277],"class_list":["post-2156","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-seo-strategy","tag-seo-tactics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights on Why Your Website Has Dropped Organic Placement | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights on Why Your Website Has Dropped Organic Placement | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"I found this terrific article and wanted to share it with you. It is \u201c10 Reasons Your Site\u2019s Search Engine Ranking Dropped\u201d by Paul M Ventura on SitePro News. You can read the full article by clicking the\u00a0 article title above. Paul shows some terrific insight into why your site may\u00a0 have dropped organic placement on Google in light of some of Google\u2019s recent\u00a0 algorithm changes. In a nutshell here are his reasons interspersed with some of my own\u00a0 comments: The Google Honeymoon Ended I\u2019ve seen this before, new\u00a0 sites start out strong and then after about four weeks fall to their more\u00a0 realistic organic placement on Google. If you evaluate the site in the first\u00a0 several weeks that the site has been added to the index you may be placed well,\u00a0 but check again in about 8 to 10 weeks for more realistic expectations on where\u00a0 your site will normally reside so you can start improvements. Google Sandbox Effect Started This isn\u2019t talked about\u00a0 much, but I have seen in highly competitive industries such as real estate\u00a0 site\u2019s not even get listed in the Google index until other sites have started to\u00a0 link to it. They can sit in the sandbox all alone for as long as six months while Google evaluates where they belong organically. A good plan is to do\u00a0 article writing for links during this period to start building links. Another\u00a0 recommendation is to do press releases during this period to start building\u00a0 legitimate links as well. Algorithm Updates\/Link Juice Lost With the Panda\/Farmer\u00a0 update having penalized many article syndication sites, I feel that Paul has\u00a0 some good insight here in that your site may have had links from these sites\u00a0 that were penalized and so your site dropped in placement as well. Malware Don\u2019t think you have it? Well if you have a\u00a0 WordPress blog on-domain, you\u2019d better be monitoring. Why wait until Google has\u00a0 you banned or blocked in the organic results. It is better to proactively scan\u00a0 your site and WordPress files on a regular basis. I was even hacked and never\u00a0 had been before. It can happen to the best of us with serious consequences. Server Issues Has your site been down? We have several\u00a0 clients where they are hosted on small no name companies and on their Google Webmaster Control Panel the robot is constantly reporting it cannot find or\u00a0 access files. Move to a new host when possible if you are seeing this problem. Robot.txt File Problems Webmasters can get carried away\u00a0 with permissions to the Google spider. I\u2019ve seen two situations where the\u00a0 webmaster inadvertently disallowed access in this important file that all search\u00a0 engine indexing spiders access before they spider your website. Make sure you\u00a0 have the correct permissions and block only the files you need to block. Penalization Did your last SEO firm or webmaster use\u00a0 \u201cblack hat\u201d techniques, hidden links, and keyword stuffing to get you organic placement before? How about keyword dense text the same color as your page\u00a0 background? Think you are clean? Think again. I saw hidden text on a large\u00a0 attorney website that had been installed by their website designer to scam the system. Don\u2019t get your website penalized by these tactics. Google will not be\u00a0 mocked. Broken Links Check and check again. For blogs you can\u00a0 use a plugin. For other sites use Dreamweaver to scan for broken links. Duplicate Content I install on my site meta tags that\u00a0 show me to be the content owner. Make sure when you add new content pages that you tag yourself in the code as the owner. Google is getting pretty smart on\u00a0 this one, but there are still scrapper sites that may grab your content. When I\u00a0 find them I send a cease and desist notice to the webmaster and if they don\u2019t\u00a0 remove my content I report them and the page to Google\u2019s spam department and if\u00a0 I get really made to their web host with a take down notice. Don\u2019t make yourself\u00a0 crazy over this, but it is a good idea to check your top trafficked pages with\u00a0 online scanning tools. I use Copyscape and Dustball for this. The Google Dance Grab your partner right? No, the\u00a0 Google Dance is a phenomena where your search results will fluctuate wildly the\u00a0 first week and sometime two weeks after Google does a big algorithm update. Hang\u00a0 on and don\u2019t freak out the first time you check your placement. Check again in\u00a0 one week and then in a second before you start remediation just to make sure you aren\u2019t dancing with Google. If you are your site will pop back up at the end of\u00a0 the dance. Maybe not in the exact position, but nearly where you were before. I think Paul nailed the ten topics in the article, the comments on each topic\u00a0 are mine garnered from years of experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-19T09:37:00+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Insights on Why Your Website Has Dropped Organic Placement\",\"datePublished\":\"2011-08-19T09:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/\"},\"wordCount\":840,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"SEO strategy\",\"SEO tactics\"],\"articleSection\":[\"Google\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/\",\"name\":\"Insights on Why Your Website Has Dropped Organic Placement | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2011-08-19T09:37:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/08\\\/19\\\/insights-on-why-your-website-has-dropped-organic-placement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights on Why Your Website Has Dropped Organic Placement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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It is \u201c10 Reasons Your Site\u2019s Search Engine Ranking Dropped\u201d by Paul M Ventura on SitePro News. You can read the full article by clicking the\u00a0 article title above. Paul shows some terrific insight into why your site may\u00a0 have dropped organic placement on Google in light of some of Google\u2019s recent\u00a0 algorithm changes. In a nutshell here are his reasons interspersed with some of my own\u00a0 comments: The Google Honeymoon Ended I\u2019ve seen this before, new\u00a0 sites start out strong and then after about four weeks fall to their more\u00a0 realistic organic placement on Google. If you evaluate the site in the first\u00a0 several weeks that the site has been added to the index you may be placed well,\u00a0 but check again in about 8 to 10 weeks for more realistic expectations on where\u00a0 your site will normally reside so you can start improvements. Google Sandbox Effect Started This isn\u2019t talked about\u00a0 much, but I have seen in highly competitive industries such as real estate\u00a0 site\u2019s not even get listed in the Google index until other sites have started to\u00a0 link to it. They can sit in the sandbox all alone for as long as six months while Google evaluates where they belong organically. A good plan is to do\u00a0 article writing for links during this period to start building links. Another\u00a0 recommendation is to do press releases during this period to start building\u00a0 legitimate links as well. Algorithm Updates\/Link Juice Lost With the Panda\/Farmer\u00a0 update having penalized many article syndication sites, I feel that Paul has\u00a0 some good insight here in that your site may have had links from these sites\u00a0 that were penalized and so your site dropped in placement as well. Malware Don\u2019t think you have it? Well if you have a\u00a0 WordPress blog on-domain, you\u2019d better be monitoring. Why wait until Google has\u00a0 you banned or blocked in the organic results. It is better to proactively scan\u00a0 your site and WordPress files on a regular basis. I was even hacked and never\u00a0 had been before. It can happen to the best of us with serious consequences. Server Issues Has your site been down? We have several\u00a0 clients where they are hosted on small no name companies and on their Google Webmaster Control Panel the robot is constantly reporting it cannot find or\u00a0 access files. Move to a new host when possible if you are seeing this problem. Robot.txt File Problems Webmasters can get carried away\u00a0 with permissions to the Google spider. I\u2019ve seen two situations where the\u00a0 webmaster inadvertently disallowed access in this important file that all search\u00a0 engine indexing spiders access before they spider your website. Make sure you\u00a0 have the correct permissions and block only the files you need to block. Penalization Did your last SEO firm or webmaster use\u00a0 \u201cblack hat\u201d techniques, hidden links, and keyword stuffing to get you organic placement before? How about keyword dense text the same color as your page\u00a0 background? Think you are clean? Think again. I saw hidden text on a large\u00a0 attorney website that had been installed by their website designer to scam the system. Don\u2019t get your website penalized by these tactics. Google will not be\u00a0 mocked. Broken Links Check and check again. For blogs you can\u00a0 use a plugin. For other sites use Dreamweaver to scan for broken links. Duplicate Content I install on my site meta tags that\u00a0 show me to be the content owner. Make sure when you add new content pages that you tag yourself in the code as the owner. Google is getting pretty smart on\u00a0 this one, but there are still scrapper sites that may grab your content. When I\u00a0 find them I send a cease and desist notice to the webmaster and if they don\u2019t\u00a0 remove my content I report them and the page to Google\u2019s spam department and if\u00a0 I get really made to their web host with a take down notice. Don\u2019t make yourself\u00a0 crazy over this, but it is a good idea to check your top trafficked pages with\u00a0 online scanning tools. I use Copyscape and Dustball for this. The Google Dance Grab your partner right? No, the\u00a0 Google Dance is a phenomena where your search results will fluctuate wildly the\u00a0 first week and sometime two weeks after Google does a big algorithm update. Hang\u00a0 on and don\u2019t freak out the first time you check your placement. Check again in\u00a0 one week and then in a second before you start remediation just to make sure you aren\u2019t dancing with Google. If you are your site will pop back up at the end of\u00a0 the dance. Maybe not in the exact position, but nearly where you were before. I think Paul nailed the ten topics in the article, the comments on each topic\u00a0 are mine garnered from years of experience.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2011-08-19T09:37:00+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"Insights on Why Your Website Has Dropped Organic Placement","datePublished":"2011-08-19T09:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/"},"wordCount":840,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"keywords":["SEO strategy","SEO tactics"],"articleSection":["Google","Search Engine Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/","name":"Insights on Why Your Website Has Dropped Organic Placement | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2011-08-19T09:37:00+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2011\/08\/19\/insights-on-why-your-website-has-dropped-organic-placement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Insights on Why Your Website Has Dropped Organic Placement"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - 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