{"id":2216,"date":"2011-09-28T05:35:55","date_gmt":"2011-09-28T09:35:55","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2216"},"modified":"2011-09-24T08:46:54","modified_gmt":"2011-09-24T12:46:54","slug":"bing-announces-adaptive-search-getting-to-know-you","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2011\/09\/28\/bing-announces-adaptive-search-getting-to-know-you\/","title":{"rendered":"Bing Announces Adaptive Search &#8211; Getting to Know You!"},"content":{"rendered":"<p>Bing announced this past week that they are implementing a new search results formula called adaptive search. In layman&#8217;s terms this means personalized search results. We&#8217;ve been seeing these type of results on Google.com for a while, but now Bing has publicly announced that it is going via the way of personalized results as well.<\/p>\n<p>This is great news for searchers as it means that Bing watches what you search for over time and works to provide the most relevant results when you use Bing.com.<\/p>\n<blockquote><p>&#8220;The more you search, the more Bing can learn,&#8221; said the Bing team in a\u00a0blog. &#8220;And (Bing can) use that information to adapt the experience so you can spend less time searching and accomplish what you set out to do.&#8221;<\/p><\/blockquote>\n<p>For website owners this means more difficulty in placing organically and pushes more businesses into paid search advertising for placement on Bing.com. With Bing.com results now being delivered with a tight integration with Facebook, it is important to keep an eye on what Bing.com is doing.<\/p>\n<p>You may want to consider paid search advertising on Bing at this point or at a point in the future as it becomes more difficult for searchers to find you or to get top placement. As a <a title=\"AdCenter Accredited Professional\" href=\"http:\/\/www.mccordweb.com\/internet-marketing\/msn-smart-start.php\">Microsoft adCenter Accredited Professional<\/a>, we can help you get started on Bing when you are ready.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bing announced this past week that they are implementing a new search results formula called adaptive search. In layman&#8217;s terms this means personalized search results. We&#8217;ve been seeing these type of results on Google.com for a while, but now Bing has publicly announced that it is going via the way of personalized results as well. This is great news for searchers as it means that Bing watches what you search for over time and works to provide the most relevant results when you use Bing.com. &#8220;The more you search, the more Bing can learn,&#8221; said the Bing team in a\u00a0blog. &#8220;And (Bing can) use that information to adapt the experience so you can spend less time searching and accomplish what you set out to do.&#8221; For website owners this means more difficulty in placing organically and pushes more businesses into paid search advertising for placement on Bing.com. With Bing.com results now being delivered with a tight integration with Facebook, it is important to keep an eye on what Bing.com is doing. You may want to consider paid search advertising on Bing at this point or at a point in the future as it becomes more difficult for searchers to find you or to get top placement. As a Microsoft adCenter Accredited Professional, we can help you get started on Bing when you are ready.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[451],"class_list":["post-2216","post","type-post","status-publish","format-standard","hentry","category-bing","tag-bing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bing Announces Adaptive Search - Getting to Know You! | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2011\/09\/28\/bing-announces-adaptive-search-getting-to-know-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Announces Adaptive Search - Getting to Know You! | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Bing announced this past week that they are implementing a new search results formula called adaptive search. In layman&#8217;s terms this means personalized search results. We&#8217;ve been seeing these type of results on Google.com for a while, but now Bing has publicly announced that it is going via the way of personalized results as well. This is great news for searchers as it means that Bing watches what you search for over time and works to provide the most relevant results when you use Bing.com. &#8220;The more you search, the more Bing can learn,&#8221; said the Bing team in a\u00a0blog. &#8220;And (Bing can) use that information to adapt the experience so you can spend less time searching and accomplish what you set out to do.&#8221; For website owners this means more difficulty in placing organically and pushes more businesses into paid search advertising for placement on Bing.com. With Bing.com results now being delivered with a tight integration with Facebook, it is important to keep an eye on what Bing.com is doing. You may want to consider paid search advertising on Bing at this point or at a point in the future as it becomes more difficult for searchers to find you or to get top placement. As a Microsoft adCenter Accredited Professional, we can help you get started on Bing when you are ready.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2011\/09\/28\/bing-announces-adaptive-search-getting-to-know-you\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-28T09:35:55+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/09\\\/28\\\/bing-announces-adaptive-search-getting-to-know-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/09\\\/28\\\/bing-announces-adaptive-search-getting-to-know-you\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Bing Announces Adaptive Search &#8211; Getting to Know You!\",\"datePublished\":\"2011-09-28T09:35:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/09\\\/28\\\/bing-announces-adaptive-search-getting-to-know-you\\\/\"},\"wordCount\":239,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Bing\"],\"articleSection\":[\"Bing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/09\\\/28\\\/bing-announces-adaptive-search-getting-to-know-you\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/09\\\/28\\\/bing-announces-adaptive-search-getting-to-know-you\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/09\\\/28\\\/bing-announces-adaptive-search-getting-to-know-you\\\/\",\"name\":\"Bing Announces Adaptive Search - Getting to Know You! 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