{"id":2241,"date":"2011-10-19T05:47:35","date_gmt":"2011-10-19T09:47:35","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2241"},"modified":"2011-10-14T16:02:11","modified_gmt":"2011-10-14T20:02:11","slug":"search-engines-what-you-see-is-not-what-i-see","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2011\/10\/19\/search-engines-what-you-see-is-not-what-i-see\/","title":{"rendered":"Search Engines &#8211; What You See Is Not What I See"},"content":{"rendered":"<p>Just this past week I&#8217;ve had two prospect call saying they need to be number one on Google and what would it cost to get them there. Sigh, this is a &#8220;brave new world&#8221; people! What you see on a search engine is not what I see, nor what your neighbor sees, nor what someone in California sees. There is no longer owning top organic spots. We used to be able to do this, but not any more.<\/p>\n<p>Welcome to the new world of personalized search history and pervasive cookies. In many ways, in regards to personally satisfying search results, personalized search is a huge step forward. It makes results focused on what you have searched for before and is targeted to your location. What it makes for website owners is a big headache.<\/p>\n<p>To learn more about this topic, I recommend that you read this <a href=\"http:\/\/www.sitepronews.com\/2011\/10\/12\/5-reasons-why-seos-and-clients-may-see-different-search-results-a-seo-news-exclusive-article\/?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Feed%3A+sitepronews%2FICnA+%28SiteProNews%29\" target=\"_blank\">interesting and insightful article<\/a> that explains in depth why what you see will be different than what I see.<\/p>\n<blockquote><p>Search engines collect users\u2019 browsing history in 2 major ways:<\/p>\n<p><strong>(1)<\/strong> by tracking signed-in users\u2019 activities and<br \/>\n<strong>(2)<\/strong> by planting cookies into signed-out users\u2019 browsers.<\/p><\/blockquote>\n<p>So even if you&#8217;ve signed out of your Google.com accounts, Google still knows who you are and where you live and continues to deliver personalized results. Besides logging out of all Google accounts, logging out of all social media accounts, clearing your browser of all cookies and your cache what you see then on Google.com would be data that no one else may ever see as they are logged in to everything!<\/p>\n<p>Top placement organically is now a target you can strive for, but one that is hard to document and reproduce across varying users platforms due to our new world of personalized search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just this past week I&#8217;ve had two prospect call saying they need to be number one on Google and what would it cost to get them there. Sigh, this is a &#8220;brave new world&#8221; people! What you see on a search engine is not what I see, nor what your neighbor sees, nor what someone in California sees. There is no longer owning top organic spots. We used to be able to do this, but not any more. Welcome to the new world of personalized search history and pervasive cookies. In many ways, in regards to personally satisfying search results, personalized search is a huge step forward. It makes results focused on what you have searched for before and is targeted to your location. What it makes for website owners is a big headache. To learn more about this topic, I recommend that you read this interesting and insightful article that explains in depth why what you see will be different than what I see. Search engines collect users\u2019 browsing history in 2 major ways: (1) by tracking signed-in users\u2019 activities and (2) by planting cookies into signed-out users\u2019 browsers. So even if you&#8217;ve signed out of your Google.com accounts, Google still knows who you are and where you live and continues to deliver personalized results. Besides logging out of all Google accounts, logging out of all social media accounts, clearing your browser of all cookies and your cache what you see then on Google.com would be data that no one else may ever see as they are logged in to everything! Top placement organically is now a target you can strive for, but one that is hard to document and reproduce across varying users platforms due to our new world of personalized search.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[436,198],"class_list":["post-2241","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Engines - What You See Is Not What I See | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2011\/10\/19\/search-engines-what-you-see-is-not-what-i-see\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engines - What You See Is Not What I See | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Just this past week I&#8217;ve had two prospect call saying they need to be number one on Google and what would it cost to get them there. Sigh, this is a &#8220;brave new world&#8221; people! What you see on a search engine is not what I see, nor what your neighbor sees, nor what someone in California sees. There is no longer owning top organic spots. We used to be able to do this, but not any more. Welcome to the new world of personalized search history and pervasive cookies. In many ways, in regards to personally satisfying search results, personalized search is a huge step forward. It makes results focused on what you have searched for before and is targeted to your location. What it makes for website owners is a big headache. To learn more about this topic, I recommend that you read this interesting and insightful article that explains in depth why what you see will be different than what I see. Search engines collect users\u2019 browsing history in 2 major ways: (1) by tracking signed-in users\u2019 activities and (2) by planting cookies into signed-out users\u2019 browsers. So even if you&#8217;ve signed out of your Google.com accounts, Google still knows who you are and where you live and continues to deliver personalized results. Besides logging out of all Google accounts, logging out of all social media accounts, clearing your browser of all cookies and your cache what you see then on Google.com would be data that no one else may ever see as they are logged in to everything! Top placement organically is now a target you can strive for, but one that is hard to document and reproduce across varying users platforms due to our new world of personalized search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2011\/10\/19\/search-engines-what-you-see-is-not-what-i-see\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-19T09:47:35+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/10\\\/19\\\/search-engines-what-you-see-is-not-what-i-see\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2011\\\/10\\\/19\\\/search-engines-what-you-see-is-not-what-i-see\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Search Engines &#8211; 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