I have been working with the agency team at Google.com in the AdWords division. It seems that we got recognized not for being a Google AdWords Certified Partner, or for being a Google Engage for Agencies Member, but for managing so many accounts with a big ad spend. Yeah, maybe\u00a0Google will send me a “token” Christmas present again this year.<\/p>\n
Really kidding aside, I did want to share one very important point that Suzanne L. at the Google AdWords Agency shared with me.<\/p>\n
“We recommend turning off\u00a0AdSense for mobile in your content campaign.\u00a0Our customers have found that the conversion rate is very low.”<\/p><\/blockquote>\n
Interesting! We don’t have too many clients advertising in content, but we do have a few. Of one that she and I looked at together a full one half of the clicks was being delivered in the mobile network. So, take it from the mouth of Google, turn off AdSense for Mobile if you are in the content network; save yourself some cash.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have been working with the agency team at Google.com in the AdWords division. It seems that we got recognized not for being a Google AdWords Certified Partner, or for being a Google Engage for Agencies Member, but for managing so many accounts with a big ad spend. Yeah, maybe\u00a0Google will send me a “token” Christmas present again this year. Really kidding aside, I did want to share one very important point that Suzanne L. at the Google AdWords Agency shared with me. “We recommend turning off\u00a0AdSense for mobile in your content campaign.\u00a0Our customers have found that the conversion rate is very low.” Interesting! We don’t have too many clients advertising in content, but we do have a few. Of one that she and I looked at together a full one half of the clicks was being delivered in the mobile network. So, take it from the mouth of Google, turn off AdSense for Mobile if you are in the content network; save yourself some cash.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[81,445],"class_list":["post-2264","post","type-post","status-publish","format-standard","hentry","category-google","tag-adwords-tips","tag-google-adwords"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2266,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2266"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}