{"id":231,"date":"2008-04-10T06:11:00","date_gmt":"2008-04-10T11:11:00","guid":{"rendered":"http:\/\/mccordweb.com\/weblogs\/?p=231"},"modified":"2008-04-10T06:11:00","modified_gmt":"2008-04-10T11:11:00","slug":"is-it-to-be-googley-or-yoogle","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2008\/04\/10\/is-it-to-be-googley-or-yoogle\/","title":{"rendered":"Is It To Be GoogleY! or Yoogle!"},"content":{"rendered":"<p>Google is testing running AdWords ads on Yahoo! of all places!<\/p>\n<p>In this limited test; on 3% of Yahoo searches for a three week period, Google will be showing Google AdWords ads on Yahoo. Yahoo will receive a percentage of fees in an effort to fight off the pending hostile takeover from Microsoft.<\/p>\n<p>You need to read my post at Blog-World Watch on this important test that does not bode well for advertising on the Web in general<a href=\"http:\/\/blog.mccordweb.com\/2008\/04\/ppc-yahoo-google-test.html\">http:\/\/blog.mccordweb.com\/2008\/04\/ppc-yahoo-google-test.html<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing running AdWords ads on Yahoo! of all places! In this limited test; on 3% of Yahoo searches for a three week period, Google will be showing Google AdWords ads on Yahoo. Yahoo will receive a percentage of fees in an effort to fight off the pending hostile takeover from Microsoft. You need to read my post at Blog-World Watch on this important test that does not bode well for advertising on the Web in generalhttp:\/\/blog.mccordweb.com\/2008\/04\/ppc-yahoo-google-test.html.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":0,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}