{"id":2379,"date":"2012-01-30T05:45:39","date_gmt":"2012-01-30T09:45:39","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2379"},"modified":"2012-01-28T10:14:32","modified_gmt":"2012-01-28T14:14:32","slug":"facebook-and-edgerank-explained","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/","title":{"rendered":"Facebook and EdgeRank Explained"},"content":{"rendered":"<p>Just as PageRank is to Google.com placement, EdgeRank is to Facebook placement in a reader&#8217;s News Feed. In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where.<\/p>\n<p>First, here&#8217;s a graphical image from <a title=\"Image from TechCrunch and Livestream\" href=\"http:\/\/techcrunch.com\/2010\/04\/22\/facebook-edgerank\/\" target=\"_blank\">TechCrunch and LiveStream<\/a> that explains the concept of EdgeRank.<\/p>\n<figure id=\"attachment_2381\" aria-describedby=\"caption-attachment-2381\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2381\" title=\"Capture\" src=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg\" alt=\"EdgeRank\" width=\"493\" height=\"275\" srcset=\"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg 493w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2-300x167.jpg 300w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2-150x83.jpg 150w, https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2-400x223.jpg 400w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/a><figcaption id=\"caption-attachment-2381\" class=\"wp-caption-text\">The formula for Facebook&#39;s EdgeRank.<\/figcaption><\/figure>\n<p>The bottom-line is that when you have more comments, likes, and tags on a Facebook Business Page wall post, your EdgeRank will be higher. Additionally new news is preferred over old news. If your EdgeRank meets a certain threshold, your post will be show in a subscriber or fan&#8217;s News Feed. There appear to be not only EdgeRank numbers for posts but for whole Facebook accounts.<\/p>\n<p>Here&#8217;s one free tool that I have found that allows you to <a title=\"Check Your Own Facebook EdgeRank\" href=\"http:\/\/edgerankchecker.com\/\" target=\"_blank\">check your own Business page&#8217;s EdgeRank<\/a>.\u00a0 Most of the pages we work with that have under 100 fans but more than 80 fans will have an EdgeRank that is about 12 to 15 or average. The free interface is quirky and you may have to refresh the page several times to see your numbers, but this tool will give you a general idea.<\/p>\n<p>Can you ever really know your &#8220;real&#8221; EdgeRank. Most likely not. It seems this number is like Google&#8217;s PageRank (not to be confused with Google Toolbar PageRank) and is secret and a part of the special algorithm that racks and stacks sites.<\/p>\n<p><strong>So what can you do to improve your Facebook EdgeRank?<\/strong><\/p>\n<ul>\n<li>Post regularly on Facebook.<\/li>\n<li>Post four to five times a day on Facebook.<\/li>\n<li>Post shareable items that are current events or trending topics.<\/li>\n<li>Move away from an all about me focus.<\/li>\n<li>Actively work to engage readers.<\/li>\n<li>Start a log sheet of all fans when added as Facebook will hide their names once added.<\/li>\n<li>Use your list of fans to interact with @messages.<\/li>\n<\/ul>\n<p>If you have additional suggestions or thoughts on Facebook EdgeRank, make sure to click comments and let me know!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just as PageRank is to Google.com placement, EdgeRank is to Facebook placement in a reader&#8217;s News Feed. In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where. First, here&#8217;s a graphical image from TechCrunch and LiveStream that explains the concept of EdgeRank. The bottom-line is that when you have more comments, likes, and tags on a Facebook Business Page wall post, your EdgeRank will be higher. Additionally new news is preferred over old news. If your EdgeRank meets a certain threshold, your post will be show in a subscriber or fan&#8217;s News Feed. There appear to be not only EdgeRank numbers for posts but for whole Facebook accounts. Here&#8217;s one free tool that I have found that allows you to check your own Business page&#8217;s EdgeRank.\u00a0 Most of the pages we work with that have under 100 fans but more than 80 fans will have an EdgeRank that is about 12 to 15 or average. The free interface is quirky and you may have to refresh the page several times to see your numbers, but this tool will give you a general idea. Can you ever really know your &#8220;real&#8221; EdgeRank. Most likely not. It seems this number is like Google&#8217;s PageRank (not to be confused with Google Toolbar PageRank) and is secret and a part of the special algorithm that racks and stacks sites. So what can you do to improve your Facebook EdgeRank? Post regularly on Facebook. Post four to five times a day on Facebook. Post shareable items that are current events or trending topics. Move away from an all about me focus. Actively work to engage readers. Start a log sheet of all fans when added as Facebook will hide their names once added. Use your list of fans to interact with @messages. If you have additional suggestions or thoughts on Facebook EdgeRank, make sure to click comments and let me know! &nbsp; &nbsp;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[449,265,289],"class_list":["post-2379","post","type-post","status-publish","format-standard","hentry","category-facebook","tag-facebook","tag-facebook-fan-pages","tag-facebook-business-pages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook and EdgeRank Explained | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook and EdgeRank Explained | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Just as PageRank is to Google.com placement, EdgeRank is to Facebook placement in a reader&#8217;s News Feed. In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where. First, here&#8217;s a graphical image from TechCrunch and LiveStream that explains the concept of EdgeRank. The bottom-line is that when you have more comments, likes, and tags on a Facebook Business Page wall post, your EdgeRank will be higher. Additionally new news is preferred over old news. If your EdgeRank meets a certain threshold, your post will be show in a subscriber or fan&#8217;s News Feed. There appear to be not only EdgeRank numbers for posts but for whole Facebook accounts. Here&#8217;s one free tool that I have found that allows you to check your own Business page&#8217;s EdgeRank.\u00a0 Most of the pages we work with that have under 100 fans but more than 80 fans will have an EdgeRank that is about 12 to 15 or average. The free interface is quirky and you may have to refresh the page several times to see your numbers, but this tool will give you a general idea. Can you ever really know your &#8220;real&#8221; EdgeRank. Most likely not. It seems this number is like Google&#8217;s PageRank (not to be confused with Google Toolbar PageRank) and is secret and a part of the special algorithm that racks and stacks sites. So what can you do to improve your Facebook EdgeRank? Post regularly on Facebook. Post four to five times a day on Facebook. Post shareable items that are current events or trending topics. Move away from an all about me focus. Actively work to engage readers. Start a log sheet of all fans when added as Facebook will hide their names once added. Use your list of fans to interact with @messages. If you have additional suggestions or thoughts on Facebook EdgeRank, make sure to click comments and let me know! &nbsp; &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-30T09:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Facebook and EdgeRank Explained\",\"datePublished\":\"2012-01-30T09:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/\"},\"wordCount\":344,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/Capture2.jpg\",\"keywords\":[\"Facebook\",\"Facebook Fan Pages\",\"Facebook Pages\"],\"articleSection\":[\"Facebook\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/\",\"name\":\"Facebook and EdgeRank Explained | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/Capture2.jpg\",\"datePublished\":\"2012-01-30T09:45:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/Capture2.jpg\",\"contentUrl\":\"http:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/Capture2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/01\\\/30\\\/facebook-and-edgerank-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook and EdgeRank Explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where. First, here&#8217;s a graphical image from TechCrunch and LiveStream that explains the concept of EdgeRank. The bottom-line is that when you have more comments, likes, and tags on a Facebook Business Page wall post, your EdgeRank will be higher. Additionally new news is preferred over old news. If your EdgeRank meets a certain threshold, your post will be show in a subscriber or fan&#8217;s News Feed. There appear to be not only EdgeRank numbers for posts but for whole Facebook accounts. Here&#8217;s one free tool that I have found that allows you to check your own Business page&#8217;s EdgeRank.\u00a0 Most of the pages we work with that have under 100 fans but more than 80 fans will have an EdgeRank that is about 12 to 15 or average. The free interface is quirky and you may have to refresh the page several times to see your numbers, but this tool will give you a general idea. Can you ever really know your &#8220;real&#8221; EdgeRank. Most likely not. It seems this number is like Google&#8217;s PageRank (not to be confused with Google Toolbar PageRank) and is secret and a part of the special algorithm that racks and stacks sites. So what can you do to improve your Facebook EdgeRank? Post regularly on Facebook. Post four to five times a day on Facebook. Post shareable items that are current events or trending topics. Move away from an all about me focus. Actively work to engage readers. Start a log sheet of all fans when added as Facebook will hide their names once added. Use your list of fans to interact with @messages. If you have additional suggestions or thoughts on Facebook EdgeRank, make sure to click comments and let me know! &nbsp; &nbsp;","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2012-01-30T09:45:39+00:00","og_image":[{"url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg","type":"","width":"","height":""}],"author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"Facebook and EdgeRank Explained","datePublished":"2012-01-30T09:45:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/"},"wordCount":344,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg","keywords":["Facebook","Facebook Fan Pages","Facebook Pages"],"articleSection":["Facebook"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/","name":"Facebook and EdgeRank Explained | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#primaryimage"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg","datePublished":"2012-01-30T09:45:39+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#primaryimage","url":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg","contentUrl":"http:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2012\/01\/Capture2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/01\/30\/facebook-and-edgerank-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"Facebook and EdgeRank Explained"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - 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