{"id":2797,"date":"2012-05-04T05:32:44","date_gmt":"2012-05-04T09:32:44","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2797"},"modified":"2012-04-28T10:45:34","modified_gmt":"2012-04-28T14:45:34","slug":"what-social-media-is-not","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/05\/04\/what-social-media-is-not\/","title":{"rendered":"What Social Media is NOT"},"content":{"rendered":"

My firm is actively involved in social media, not only for my own business, but as a content provider. From my experience I have found that clients typically misunderstand the purpose and have different expectations about using social media to promote their business.<\/p>\n

Social Media is NOT:<\/p>\n

    \n
  1. A platform for you to have every status update be a commercial about your services and products.<\/li>\n
  2. One sided and all about you the business.<\/li>\n
  3. Where you dominate and set the conversation.<\/li>\n
  4. A sales lead generation platform.<\/li>\n
  5. An after thought where you may post or update your profiles once a week or once a month.<\/li>\n
  6. A self propelling site. Build it and they will join should not be your mantra.<\/li>\n<\/ol>\n

    Social Media IS:<\/p>\n

      \n
    1. A great information exchange opportunity.<\/li>\n
    2. Where you can soft-sell your services once you have established credibility.<\/li>\n
    3. Enjoyable due to the richness of interaction with followers and fans.<\/li>\n
    4. Can bring you business and networking opportunities.<\/li>\n
    5. Consider it a public relations and branding tool.<\/li>\n
    6. A marketing endeavor that should have a goal and purpose in your overall plan.<\/li>\n
    7. Important as a part of your total online exposure.<\/li>\n<\/ol>\n

      If you are looking for well written and informative status updates<\/a> and tweets for your Facebook page or Twitter account<\/a>, make sure to check out our affordable service programs.<\/p>\n","protected":false},"excerpt":{"rendered":"

      My firm is actively involved in social media, not only for my own business, but as a content provider. From my experience I have found that clients typically misunderstand the purpose and have different expectations about using social media to promote their business. Social Media is NOT: A platform for you to have every status update be a commercial about your services and products. One sided and all about you the business. Where you dominate and set the conversation. A sales lead generation platform. An after thought where you may post or update your profiles once a week or once a month. A self propelling site. Build it and they will join should not be your mantra. Social Media IS: A great information exchange opportunity. Where you can soft-sell your services once you have established credibility. Enjoyable due to the richness of interaction with followers and fans. Can bring you business and networking opportunities. Consider it a public relations and branding tool. A marketing endeavor that should have a goal and purpose in your overall plan. Important as a part of your total online exposure. If you are looking for well written and informative status updates and tweets for your Facebook page or Twitter account, make sure to check out our affordable service programs.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219,328,103,29,195],"tags":[441],"class_list":["post-2797","post","type-post","status-publish","format-standard","hentry","category-facebook","category-google-plus","category-social-media","category-bright-idea-tips","category-twitter","tag-social-media"],"yoast_head":"\nWhat Social Media is NOT | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/05\/04\/what-social-media-is-not\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Social Media is NOT | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"My firm is actively involved in social media, not only for my own business, but as a content provider. From my experience I have found that clients typically misunderstand the purpose and have different expectations about using social media to promote their business. Social Media is NOT: A platform for you to have every status update be a commercial about your services and products. One sided and all about you the business. Where you dominate and set the conversation. A sales lead generation platform. An after thought where you may post or update your profiles once a week or once a month. A self propelling site. Build it and they will join should not be your mantra. Social Media IS: A great information exchange opportunity. Where you can soft-sell your services once you have established credibility. Enjoyable due to the richness of interaction with followers and fans. Can bring you business and networking opportunities. Consider it a public relations and branding tool. A marketing endeavor that should have a goal and purpose in your overall plan. 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