Google’s growing zoo of animals that includes\u00a0a Panda and Penguin have changed the complexion of search engine optimization forever. Just what is this zoo of animals you ask? Panda and Penguin are just two of the names of recent far-reaching Google algorithm updates. These two\u00a0important updates have hit web businesses with a low relevance penalty relegating their placement to a figure so low that no one can find them in Google’s index; quashing businesses in the process.<\/p>\n
These two updates focus on links, content relevancy, and optimization techniques. All of these Google has deemed to be “unnatural” and thus warranted of being filter out of their index. But, in the process many legitimate businesses have seem their income drop to nearly nothing and are scrambling to remediate their website.<\/p>\n
What’s the Future Impact?<\/strong><\/p>\n From my personal perspective these are the long term impacts that affect the search engine optimization industry:<\/p>\n