{"id":2835,"date":"2012-05-30T05:58:30","date_gmt":"2012-05-30T09:58:30","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2835"},"modified":"2012-05-26T09:14:51","modified_gmt":"2012-05-26T13:14:51","slug":"google-cracks-down-on-misleading-adwords-service-providers","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/05\/30\/google-cracks-down-on-misleading-adwords-service-providers\/","title":{"rendered":"Google Cracks Down on Misleading AdWords Service Providers"},"content":{"rendered":"<p>All <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">third party service providers of Google AdWords\u2122 advertising<\/a> account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform <a href=\"http:\/\/www.mccordweb.com\/search-engine-marketing\/adwords-quick-start.php\">Google AdWords\u2122 services<\/a>, this will be a real wakeup call!\u00a0 I won&#8217;t name names, but there are some big mainstream providers whose names I hear from clients consistently as offenders.<\/p>\n<p>It is about time that Google really cracked down on what third party providers sell in regards to Google AdWords\u2122. I cannot begin to tell you about the phone calls I have received from clients shopping for a new account manager and the misinformation that they have been told about their service providers relationship with Google.<\/p>\n<p><strong>I have heard from prospective clients that their current account managers have:<\/strong><\/p>\n<ol>\n<li>A special relationship with Google to get clicks at a lower cost or bundled price.<\/li>\n<li>They have a deal with Google that their ads get top placement always.<\/li>\n<li>That they buy placement on Google as well as buy keyword activity in bulk.<\/li>\n<li>That they and only they get special pricing and their clients don&#8217;t compete in the AdWords auction.<\/li>\n<li>That their account is not transportable and that they are not allowed account access.<\/li>\n<li>They get special ad positions from Google because of who they are.<\/li>\n<li>If you spend so much in a 30 day period, Google will match it dollar to dollar up to $10,000.<\/li>\n<li>If you pay them you are guaranteed top placement of your ads in Google Places.<\/li>\n<\/ol>\n<p>If you are tired of being mislead by your account provider or been approached with these types of selling tactics, <a href=\"http:\/\/support.google.com\/adwords\/bin\/request.py?&amp;contact_type=gap_complaint\">you can complain directly to Google about that service<\/a>. Rest assured that they will be found out in the months to come as ALL third party providers come under the AdWords\u2122 services compliance microscope.<\/p>\n<p>At McCord Web Services, we make no margin or commission on any clicks delivered in\u00a0 your account. Find out from Google more about <a href=\"http:\/\/support.google.com\/adwordspolicy\/bin\/answer.py?hl=en&amp;answer=152979\" target=\"_blank\">working\u00a0 with third party account managers<\/a> like McCord Web Services. McCord Web\u00a0 Services manages your account with the highest level of integrity and adheres\u00a0 strictly to Google&#8217;s policies to provide full transparency for how clicks are\u00a0 delivered and how your budget is spent. At all times, you have full access to\u00a0 your AdWords\u2122 advertising account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All third party service providers of Google AdWords\u2122 advertising account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform Google AdWords\u2122 services, this will be a real wakeup call!\u00a0 I won&#8217;t name names, but there are some big mainstream providers whose names I hear from clients consistently as offenders. It is about time that Google really cracked down on what third party providers sell in regards to Google AdWords\u2122. I cannot begin to tell you about the phone calls I have received from clients shopping for a new account manager and the misinformation that they have been told about their service providers relationship with Google. I have heard from prospective clients that their current account managers have: A special relationship with Google to get clicks at a lower cost or bundled price. They have a deal with Google that their ads get top placement always. That they buy placement on Google as well as buy keyword activity in bulk. That they and only they get special pricing and their clients don&#8217;t compete in the AdWords auction. That their account is not transportable and that they are not allowed account access. They get special ad positions from Google because of who they are. If you spend so much in a 30 day period, Google will match it dollar to dollar up to $10,000. If you pay them you are guaranteed top placement of your ads in Google Places. If you are tired of being mislead by your account provider or been approached with these types of selling tactics, you can complain directly to Google about that service. Rest assured that they will be found out in the months to come as ALL third party providers come under the AdWords\u2122 services compliance microscope. At McCord Web Services, we make no margin or commission on any clicks delivered in\u00a0 your account. Find out from Google more about working\u00a0 with third party account managers like McCord Web Services. McCord Web\u00a0 Services manages your account with the highest level of integrity and adheres\u00a0 strictly to Google&#8217;s policies to provide full transparency for how clicks are\u00a0 delivered and how your budget is spent. At all times, you have full access to\u00a0 your AdWords\u2122 advertising account.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[182,445],"class_list":["post-2835","post","type-post","status-publish","format-standard","hentry","category-google-adwords","tag-adwords","tag-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Cracks Down on Misleading AdWords Service Providers | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/05\/30\/google-cracks-down-on-misleading-adwords-service-providers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Cracks Down on Misleading AdWords Service Providers | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"All third party service providers of Google AdWords\u2122 advertising account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform Google AdWords\u2122 services, this will be a real wakeup call!\u00a0 I won&#8217;t name names, but there are some big mainstream providers whose names I hear from clients consistently as offenders. It is about time that Google really cracked down on what third party providers sell in regards to Google AdWords\u2122. I cannot begin to tell you about the phone calls I have received from clients shopping for a new account manager and the misinformation that they have been told about their service providers relationship with Google. I have heard from prospective clients that their current account managers have: A special relationship with Google to get clicks at a lower cost or bundled price. They have a deal with Google that their ads get top placement always. That they buy placement on Google as well as buy keyword activity in bulk. That they and only they get special pricing and their clients don&#8217;t compete in the AdWords auction. That their account is not transportable and that they are not allowed account access. They get special ad positions from Google because of who they are. If you spend so much in a 30 day period, Google will match it dollar to dollar up to $10,000. If you pay them you are guaranteed top placement of your ads in Google Places. If you are tired of being mislead by your account provider or been approached with these types of selling tactics, you can complain directly to Google about that service. Rest assured that they will be found out in the months to come as ALL third party providers come under the AdWords\u2122 services compliance microscope. At McCord Web Services, we make no margin or commission on any clicks delivered in\u00a0 your account. Find out from Google more about working\u00a0 with third party account managers like McCord Web Services. McCord Web\u00a0 Services manages your account with the highest level of integrity and adheres\u00a0 strictly to Google&#8217;s policies to provide full transparency for how clicks are\u00a0 delivered and how your budget is spent. At all times, you have full access to\u00a0 your AdWords\u2122 advertising account.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/05\/30\/google-cracks-down-on-misleading-adwords-service-providers\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-30T09:58:30+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google Cracks Down on Misleading AdWords Service Providers\",\"datePublished\":\"2012-05-30T09:58:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/\"},\"wordCount\":390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"AdWords\",\"Google AdWords\"],\"articleSection\":[\"Google AdWords\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/\",\"name\":\"Google Cracks Down on Misleading AdWords Service Providers | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2012-05-30T09:58:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/05\\\/30\\\/google-cracks-down-on-misleading-adwords-service-providers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Cracks Down on Misleading AdWords Service Providers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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That they and only they get special pricing and their clients don&#8217;t compete in the AdWords auction. That their account is not transportable and that they are not allowed account access. They get special ad positions from Google because of who they are. If you spend so much in a 30 day period, Google will match it dollar to dollar up to $10,000. If you pay them you are guaranteed top placement of your ads in Google Places. If you are tired of being mislead by your account provider or been approached with these types of selling tactics, you can complain directly to Google about that service. Rest assured that they will be found out in the months to come as ALL third party providers come under the AdWords\u2122 services compliance microscope. At McCord Web Services, we make no margin or commission on any clicks delivered in\u00a0 your account. Find out from Google more about working\u00a0 with third party account managers like McCord Web Services. 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