{"id":2839,"date":"2012-06-01T05:14:53","date_gmt":"2012-06-01T09:14:53","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2839"},"modified":"2012-05-26T09:29:23","modified_gmt":"2012-05-26T13:29:23","slug":"linkedin-heat-map-what-are-people-looking-at-in-your-profile","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/","title":{"rendered":"LinkedIn Heat Map &#8211; What Are People Looking At in Your Profile"},"content":{"rendered":"<p>This interesting article was shared by Ken Lankin at <a title=\"Awesome Almonds and Ken Lankin\" href=\"http:\/\/www.awesomealmonds.com\/\" target=\"_blank\">Awesome Almonds<\/a>. It is interesting reading about what readers look at\u00a0in your LinkedIn profile. Thanks Ken!<\/p>\n<p>Here&#8217;s what the <a title=\"Read the full article on what readers look at in LinkedIn.\" href=\"http:\/\/www.businessinsider.com\/should-you-include-a-picture-on-your-linkedin-profile-2012-5?goback=%2Egde_1005057_member_118362400\" target=\"_blank\">article says<\/a> in a nutshell:<\/p>\n<ul>\n<li>Top priority and the most &#8220;looking&#8221; is done on your profile photo. Try to take the very best picture possible and even consider having a professional photo taken if you think that LinkedIn is the right place for your marketing endeavors. A great looking photo may get more people to check out your full profile. Here&#8217;s a great photo of one of my clients, <a title=\"Shawn Friesen\" href=\"http:\/\/www.linkedin.com\/profile\/view?id=34525632&amp;locale=en_US&amp;trk=tyah\" target=\"_blank\">Shawn Friesen<\/a>. The photo is engaging and unusual.<\/li>\n<li>The place that gets the second most views is your most recent Twitter update. Wow! Who knew? Make sure you are tweeting regularly and are using the app to connect your LinkedIn account to Twitter.<\/li>\n<li>Comments on your status update. Wow, who knew how important on LinkedIn this was as well. Engagement is key. Taking time to interact with your updates and those of others is a great way to really get noticed on LinkedIn.<\/li>\n<\/ul>\n<p>Even in today&#8217;s faced paced digital world that ability to connect with others in essence hinges on what you post on social media sites and the attention to detail you put in on creating personal profiles. Find out more about how we can help you with <a title=\"Social Media Update Services\" href=\"http:\/\/www.mccordweb.com\/social-media-management\/index.php\" target=\"_blank\">social media updates<\/a> with our affordable services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This interesting article was shared by Ken Lankin at Awesome Almonds. It is interesting reading about what readers look at\u00a0in your LinkedIn profile. Thanks Ken! Here&#8217;s what the article says in a nutshell: Top priority and the most &#8220;looking&#8221; is done on your profile photo. Try to take the very best picture possible and even consider having a professional photo taken if you think that LinkedIn is the right place for your marketing endeavors. A great looking photo may get more people to check out your full profile. Here&#8217;s a great photo of one of my clients, Shawn Friesen. The photo is engaging and unusual. The place that gets the second most views is your most recent Twitter update. Wow! Who knew? Make sure you are tweeting regularly and are using the app to connect your LinkedIn account to Twitter. Comments on your status update. Wow, who knew how important on LinkedIn this was as well. Engagement is key. Taking time to interact with your updates and those of others is a great way to really get noticed on LinkedIn. Even in today&#8217;s faced paced digital world that ability to connect with others in essence hinges on what you post on social media sites and the attention to detail you put in on creating personal profiles. Find out more about how we can help you with social media updates with our affordable services.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[208],"tags":[446],"class_list":["post-2839","post","type-post","status-publish","format-standard","hentry","category-linkedin","tag-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Heat Map - What Are People Looking At in Your Profile | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Heat Map - What Are People Looking At in Your Profile | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"This interesting article was shared by Ken Lankin at Awesome Almonds. It is interesting reading about what readers look at\u00a0in your LinkedIn profile. Thanks Ken! Here&#8217;s what the article says in a nutshell: Top priority and the most &#8220;looking&#8221; is done on your profile photo. Try to take the very best picture possible and even consider having a professional photo taken if you think that LinkedIn is the right place for your marketing endeavors. A great looking photo may get more people to check out your full profile. Here&#8217;s a great photo of one of my clients, Shawn Friesen. The photo is engaging and unusual. The place that gets the second most views is your most recent Twitter update. Wow! Who knew? Make sure you are tweeting regularly and are using the app to connect your LinkedIn account to Twitter. Comments on your status update. Wow, who knew how important on LinkedIn this was as well. Engagement is key. Taking time to interact with your updates and those of others is a great way to really get noticed on LinkedIn. Even in today&#8217;s faced paced digital world that ability to connect with others in essence hinges on what you post on social media sites and the attention to detail you put in on creating personal profiles. Find out more about how we can help you with social media updates with our affordable services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-01T09:14:53+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"LinkedIn Heat Map &#8211; What Are People Looking At in Your Profile\",\"datePublished\":\"2012-06-01T09:14:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/\"},\"wordCount\":246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"LinkedIn\"],\"articleSection\":[\"LinkedIn\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/\",\"name\":\"LinkedIn Heat Map - What Are People Looking At in Your Profile | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2012-06-01T09:14:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/06\\\/01\\\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn Heat Map &#8211; What Are People Looking At in Your Profile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - McCord Web Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\",\"name\":\"McCord Web Services LLC\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/McCord-Web-White-logo.png\",\"width\":450,\"height\":203,\"caption\":\"McCord Web Services LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mccordweb\",\"https:\\\/\\\/x.com\\\/mccordweb\",\"https:\\\/\\\/www.instagram.com\\\/nancy_mccord\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nancymccord\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/mccordweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\",\"name\":\"Nancy McCord\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g\",\"caption\":\"Nancy McCord\"},\"sameAs\":[\"http:\\\/\\\/www.mccordweb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn Heat Map - What Are People Looking At in Your Profile | The Web Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn Heat Map - What Are People Looking At in Your Profile | The Web Authority","og_description":"This interesting article was shared by Ken Lankin at Awesome Almonds. It is interesting reading about what readers look at\u00a0in your LinkedIn profile. Thanks Ken! Here&#8217;s what the article says in a nutshell: Top priority and the most &#8220;looking&#8221; is done on your profile photo. Try to take the very best picture possible and even consider having a professional photo taken if you think that LinkedIn is the right place for your marketing endeavors. A great looking photo may get more people to check out your full profile. Here&#8217;s a great photo of one of my clients, Shawn Friesen. The photo is engaging and unusual. The place that gets the second most views is your most recent Twitter update. Wow! Who knew? Make sure you are tweeting regularly and are using the app to connect your LinkedIn account to Twitter. Comments on your status update. Wow, who knew how important on LinkedIn this was as well. Engagement is key. Taking time to interact with your updates and those of others is a great way to really get noticed on LinkedIn. Even in today&#8217;s faced paced digital world that ability to connect with others in essence hinges on what you post on social media sites and the attention to detail you put in on creating personal profiles. Find out more about how we can help you with social media updates with our affordable services.","og_url":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/","og_site_name":"The Web Authority","article_publisher":"https:\/\/www.facebook.com\/mccordweb","article_published_time":"2012-06-01T09:14:53+00:00","author":"Nancy McCord","twitter_card":"summary_large_image","twitter_creator":"@mccordweb","twitter_site":"@mccordweb","twitter_misc":{"Written by":"Nancy McCord","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/#article","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/"},"author":{"name":"Nancy McCord","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba"},"headline":"LinkedIn Heat Map &#8211; What Are People Looking At in Your Profile","datePublished":"2012-06-01T09:14:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/"},"wordCount":246,"commentCount":0,"publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"keywords":["LinkedIn"],"articleSection":["LinkedIn"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/","url":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/","name":"LinkedIn Heat Map - What Are People Looking At in Your Profile | The Web Authority","isPartOf":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#website"},"datePublished":"2012-06-01T09:14:53+00:00","breadcrumb":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.mccordweb.com\/weblogs\/2012\/06\/01\/linkedin-heat-map-what-are-people-looking-at-in-your-profile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mccordweb.com\/weblogs\/"},{"@type":"ListItem","position":2,"name":"LinkedIn Heat Map &#8211; What Are People Looking At in Your Profile"}]},{"@type":"WebSite","@id":"https:\/\/www.mccordweb.com\/weblogs\/#website","url":"https:\/\/www.mccordweb.com\/weblogs\/","name":"The Web Authority | McCord Web Services News\/Blog","description":"Smart Digital Marketing, Real Business Results - McCord Web Services","publisher":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mccordweb.com\/weblogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mccordweb.com\/weblogs\/#organization","name":"McCord Web Services LLC","url":"https:\/\/www.mccordweb.com\/weblogs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/","url":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","contentUrl":"https:\/\/www.mccordweb.com\/weblogs\/wp-content\/uploads\/2025\/09\/McCord-Web-White-logo.png","width":450,"height":203,"caption":"McCord Web Services LLC"},"image":{"@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mccordweb","https:\/\/x.com\/mccordweb","https:\/\/www.instagram.com\/nancy_mccord\/","https:\/\/www.linkedin.com\/in\/nancymccord","https:\/\/www.youtube.com\/user\/mccordweb"]},{"@type":"Person","@id":"https:\/\/www.mccordweb.com\/weblogs\/#\/schema\/person\/7499f3ac0b008bc0e5b7a138ac1dc0ba","name":"Nancy McCord","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/84f303fb7bc8bf9e3aa944d8a2b0913642ca2c0cb4e244d9bbea83c59dac189e?s=96&d=blank&r=g","caption":"Nancy McCord"},"sameAs":["http:\/\/www.mccordweb.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/2839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/comments?post=2839"}],"version-history":[{"count":1,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/2839\/revisions"}],"predecessor-version":[{"id":2840,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/posts\/2839\/revisions\/2840"}],"wp:attachment":[{"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/media?parent=2839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/categories?post=2839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mccordweb.com\/weblogs\/wp-json\/wp\/v2\/tags?post=2839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}