{"id":2877,"date":"2012-07-04T05:23:39","date_gmt":"2012-07-04T09:23:39","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2877"},"modified":"2012-07-02T08:26:00","modified_gmt":"2012-07-02T12:26:00","slug":"afraid-to-test-adwords-try-google-adwords-express","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/07\/04\/afraid-to-test-adwords-try-google-adwords-express\/","title":{"rendered":"Afraid to Test AdWords Try Google AdWords Express"},"content":{"rendered":"

Some clients may be selling a service or product that may not be a wonderful match for Google AdWords<\/a>. There\u2019s a great way to test if AdWords is right for you before taking the big plunge in regards to set up fees and click charges.<\/p>\n

First, this is why AdWords may seem not be right for your business:<\/strong><\/p>\n

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  1. Your products or services are priced higher than other competitors in your market. For example, you may only sell products bundled into a four pack and your competitors will sell singles. This makes your superior product, seem more costly than the competition.<\/li>\n
  2. Your service is unique but costs more to buy due to your expertise. Others who do not have your longevity in the industry may be selling what seems to the consumer the same service but at half the price.<\/li>\n
  3. You are offering coupon codes to discount your products and promote them widely on the Web, but when a consumer reviews your product (which they can buy elsewhere) head to head on the Web without using the discount your product and shipping may be higher.<\/li>\n<\/ol>\n

    Second, this is how you can test AdWords for your business with minimal set up expense:<\/strong><\/p>\n