{"id":2972,"date":"2012-09-24T05:52:44","date_gmt":"2012-09-24T09:52:44","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2972"},"modified":"2012-09-22T17:07:25","modified_gmt":"2012-09-22T21:07:25","slug":"excluding-social-media-from-your-marketing-plan-can-doom-placement","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/09\/24\/excluding-social-media-from-your-marketing-plan-can-doom-placement\/","title":{"rendered":"Excluding Social Media From Your Marketing Plan Can Doom Placement"},"content":{"rendered":"<p>In <a href=\"http:\/\/www.sitepronews.com\/2012\/09\/18\/how-to-place-well-on-google-in-the-post-pandapenguin-era-a-spn-exclusive\/\" target=\"_blank\">one of my articles that was recently published\u00a0on SiteProNews<\/a>, the conversation thread is very enlightening in regards to the use of social media for organic placement. If you are serious about getting your website to place on Google.com, you&#8217;ve got to include the social mix. There is just no way around it. If Google thinks that social media (specifically Google+ and Twitter) are important, why in the world would you refuse to embrace them.<\/p>\n<p>It does not matter if you don&#8217;t like Google+ &#8211; Google does!<\/p>\n<p>It does not matter if you don&#8217;t &#8220;get&#8221; Twitter &#8211; Google includes tweets in their search index.<\/p>\n<p>With the changes that Google has made to its algorithm, information it has disseminated on the Web about Google+, and its avid integration of Google+ and Google+ Locations in its index, you&#8217;d be a nut to think you can push against the monster that Google is on the Internet and get placement on their free platform by not participating in these venues. Absolutely nuts! But, that is just the push back my industry is giving. You&#8217;ll see when you read the comments from my article.<\/p>\n<p>While you&#8217;re at it, <a href=\"http:\/\/www.sitepronews.com\/2012\/09\/11\/social-media-overload-an-epic-fail-for-business\/\" target=\"_blank\">read the comments on this one too<\/a> about other who don&#8217;t get social media and want to rant about it.<\/p>\n<p>As I look at each of the commenter&#8217;s notes and weigh what Google has clearly said and is doing with its algorithm, it is very clear to me that there will be winners and losers in this new world of post Panda and Penguin updates. The losers will be those that say I don&#8217;t like Google+, I don&#8217;t want to use is. The winners will be those that say, maybe I don&#8217;t like it, but Google thinks it is important and so for placement I think it is important.<\/p>\n<p>Which avenue will you embrace? For me, I am learning all there is to know about Google+ and am actively working to leverage success there for my own business. How about you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In one of my articles that was recently published\u00a0on SiteProNews, the conversation thread is very enlightening in regards to the use of social media for organic placement. If you are serious about getting your website to place on Google.com, you&#8217;ve got to include the social mix. There is just no way around it. If Google thinks that social media (specifically Google+ and Twitter) are important, why in the world would you refuse to embrace them. It does not matter if you don&#8217;t like Google+ &#8211; Google does! It does not matter if you don&#8217;t &#8220;get&#8221; Twitter &#8211; Google includes tweets in their search index. With the changes that Google has made to its algorithm, information it has disseminated on the Web about Google+, and its avid integration of Google+ and Google+ Locations in its index, you&#8217;d be a nut to think you can push against the monster that Google is on the Internet and get placement on their free platform by not participating in these venues. Absolutely nuts! But, that is just the push back my industry is giving. You&#8217;ll see when you read the comments from my article. While you&#8217;re at it, read the comments on this one too about other who don&#8217;t get social media and want to rant about it. As I look at each of the commenter&#8217;s notes and weigh what Google has clearly said and is doing with its algorithm, it is very clear to me that there will be winners and losers in this new world of post Panda and Penguin updates. The losers will be those that say I don&#8217;t like Google+, I don&#8217;t want to use is. The winners will be those that say, maybe I don&#8217;t like it, but Google thinks it is important and so for placement I think it is important. Which avenue will you embrace? For me, I am learning all there is to know about Google+ and am actively working to leverage success there for my own business. How about you?<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,328,17],"tags":[438,198],"class_list":["post-2972","post","type-post","status-publish","format-standard","hentry","category-google","category-google-plus","category-search-engine-optimization","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Excluding Social Media From Your Marketing Plan Can Doom Placement | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/09\/24\/excluding-social-media-from-your-marketing-plan-can-doom-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Excluding Social Media From Your Marketing Plan Can Doom Placement | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"In one of my articles that was recently published\u00a0on SiteProNews, the conversation thread is very enlightening in regards to the use of social media for organic placement. If you are serious about getting your website to place on Google.com, you&#8217;ve got to include the social mix. There is just no way around it. If Google thinks that social media (specifically Google+ and Twitter) are important, why in the world would you refuse to embrace them. It does not matter if you don&#8217;t like Google+ &#8211; Google does! It does not matter if you don&#8217;t &#8220;get&#8221; Twitter &#8211; Google includes tweets in their search index. With the changes that Google has made to its algorithm, information it has disseminated on the Web about Google+, and its avid integration of Google+ and Google+ Locations in its index, you&#8217;d be a nut to think you can push against the monster that Google is on the Internet and get placement on their free platform by not participating in these venues. Absolutely nuts! But, that is just the push back my industry is giving. You&#8217;ll see when you read the comments from my article. While you&#8217;re at it, read the comments on this one too about other who don&#8217;t get social media and want to rant about it. As I look at each of the commenter&#8217;s notes and weigh what Google has clearly said and is doing with its algorithm, it is very clear to me that there will be winners and losers in this new world of post Panda and Penguin updates. The losers will be those that say I don&#8217;t like Google+, I don&#8217;t want to use is. The winners will be those that say, maybe I don&#8217;t like it, but Google thinks it is important and so for placement I think it is important. Which avenue will you embrace? For me, I am learning all there is to know about Google+ and am actively working to leverage success there for my own business. How about you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/09\/24\/excluding-social-media-from-your-marketing-plan-can-doom-placement\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-24T09:52:44+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Excluding Social Media From Your Marketing Plan Can Doom Placement\",\"datePublished\":\"2012-09-24T09:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/\"},\"wordCount\":346,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Google\",\"SEO\"],\"articleSection\":[\"Google\",\"Google Plus\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/\",\"name\":\"Excluding Social Media From Your Marketing Plan Can Doom Placement | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2012-09-24T09:52:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/09\\\/24\\\/excluding-social-media-from-your-marketing-plan-can-doom-placement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Excluding Social Media From Your Marketing Plan Can Doom Placement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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If you are serious about getting your website to place on Google.com, you&#8217;ve got to include the social mix. There is just no way around it. If Google thinks that social media (specifically Google+ and Twitter) are important, why in the world would you refuse to embrace them. It does not matter if you don&#8217;t like Google+ &#8211; Google does! It does not matter if you don&#8217;t &#8220;get&#8221; Twitter &#8211; Google includes tweets in their search index. With the changes that Google has made to its algorithm, information it has disseminated on the Web about Google+, and its avid integration of Google+ and Google+ Locations in its index, you&#8217;d be a nut to think you can push against the monster that Google is on the Internet and get placement on their free platform by not participating in these venues. Absolutely nuts! But, that is just the push back my industry is giving. You&#8217;ll see when you read the comments from my article. While you&#8217;re at it, read the comments on this one too about other who don&#8217;t get social media and want to rant about it. As I look at each of the commenter&#8217;s notes and weigh what Google has clearly said and is doing with its algorithm, it is very clear to me that there will be winners and losers in this new world of post Panda and Penguin updates. The losers will be those that say I don&#8217;t like Google+, I don&#8217;t want to use is. The winners will be those that say, maybe I don&#8217;t like it, but Google thinks it is important and so for placement I think it is important. Which avenue will you embrace? For me, I am learning all there is to know about Google+ and am actively working to leverage success there for my own business. 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