{"id":2992,"date":"2012-10-10T05:29:26","date_gmt":"2012-10-10T09:29:26","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=2992"},"modified":"2012-10-04T11:40:03","modified_gmt":"2012-10-04T15:40:03","slug":"googles-new-authorrank-part-ii","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/10\/googles-new-authorrank-part-ii\/","title":{"rendered":"Google&#8217;s New AuthorRank Part II"},"content":{"rendered":"<p>Continued from Monday.<\/p>\n<p>In February of this year there was more chatter in my industry about AuthorRank. Here is a <a href=\"http:\/\/www.blindfiveyearold.com\/author-rank\">great background article<\/a> to review for a fuller picture.<\/p>\n<blockquote><p>&#8220;AuthorRank could be more disruptive than all of the Panda updates combined.\u00a0&#8221;\u00a0 <a href=\"http:\/\/www.blindfiveyearold.com\/author-rank\" target=\"_blank\">AJ Kohn<\/a><\/p><\/blockquote>\n<p>It appears that AuthorRank will factor into Google&#8217;s algorithm in regards to the importance of links and thus organic placement. The focus seems to be on\u00a0PageRank, shares,\u00a0traffic, and link numbers. These cues will all be evaluated\u00a0and tied to one author. With Google already encouraging that you tie your content to your personal (not business) Google+ page this sure looks like a roll-out\u00a0and big change in in the near future.<\/p>\n<p>The thrust is that Google is actively and aggressively pursuing a link to content identification. To me this makes perfect sense\u00a0and is in part\u00a0just one piece of stopping spam and improving search quality in Google&#8217;s results.<\/p>\n<p>There are two excellent articles I recommend that you read for further information on this important topic.\u00a0The are as follows:<\/p>\n<p><a href=\"http:\/\/www.seomoz.org\/blog\/how-to-prepare-for-authorrank-and-get-the-jump-on-google?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&amp;utm_content=My+MSN\" target=\"_blank\">How to Prepare for AuthorRank and Get the Jump on Google <\/a><\/p>\n<p><a title=\"Author Rank\" href=\"http:\/\/www.blindfiveyearold.com\/author-rank\" rel=\"bookmark\" target=\"_blank\">Author Rank<\/a><\/p>\n<p>If you are currently not tying your content to your Google+ page I would highly recommend that you do so. If you syndicate content as I do on SiteProNews and Bing Ads Blog Community,\u00a0make sure your\u00a0site owners are already working to help you identify yourself as the author of content you share with them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continued from Monday. In February of this year there was more chatter in my industry about AuthorRank. Here is a great background article to review for a fuller picture. &#8220;AuthorRank could be more disruptive than all of the Panda updates combined.\u00a0&#8221;\u00a0 AJ Kohn It appears that AuthorRank will factor into Google&#8217;s algorithm in regards to the importance of links and thus organic placement. The focus seems to be on\u00a0PageRank, shares,\u00a0traffic, and link numbers. These cues will all be evaluated\u00a0and tied to one author. With Google already encouraging that you tie your content to your personal (not business) Google+ page this sure looks like a roll-out\u00a0and big change in in the near future. The thrust is that Google is actively and aggressively pursuing a link to content identification. To me this makes perfect sense\u00a0and is in part\u00a0just one piece of stopping spam and improving search quality in Google&#8217;s results. There are two excellent articles I recommend that you read for further information on this important topic.\u00a0The are as follows: How to Prepare for AuthorRank and Get the Jump on Google Author Rank If you are currently not tying your content to your Google+ page I would highly recommend that you do so. If you syndicate content as I do on SiteProNews and Bing Ads Blog Community,\u00a0make sure your\u00a0site owners are already working to help you identify yourself as the author of content you share with them.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,17],"tags":[438,198],"class_list":["post-2992","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s New AuthorRank Part II | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/10\/googles-new-authorrank-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s New AuthorRank Part II | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"Continued from Monday. In February of this year there was more chatter in my industry about AuthorRank. Here is a great background article to review for a fuller picture. &#8220;AuthorRank could be more disruptive than all of the Panda updates combined.\u00a0&#8221;\u00a0 AJ Kohn It appears that AuthorRank will factor into Google&#8217;s algorithm in regards to the importance of links and thus organic placement. The focus seems to be on\u00a0PageRank, shares,\u00a0traffic, and link numbers. These cues will all be evaluated\u00a0and tied to one author. With Google already encouraging that you tie your content to your personal (not business) Google+ page this sure looks like a roll-out\u00a0and big change in in the near future. The thrust is that Google is actively and aggressively pursuing a link to content identification. To me this makes perfect sense\u00a0and is in part\u00a0just one piece of stopping spam and improving search quality in Google&#8217;s results. There are two excellent articles I recommend that you read for further information on this important topic.\u00a0The are as follows: How to Prepare for AuthorRank and Get the Jump on Google Author Rank If you are currently not tying your content to your Google+ page I would highly recommend that you do so. If you syndicate content as I do on SiteProNews and Bing Ads Blog Community,\u00a0make sure your\u00a0site owners are already working to help you identify yourself as the author of content you share with them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/10\/googles-new-authorrank-part-ii\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-10T09:29:26+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google&#8217;s New AuthorRank Part II\",\"datePublished\":\"2012-10-10T09:29:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/\"},\"wordCount\":249,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Google\",\"SEO\"],\"articleSection\":[\"Google\",\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/\",\"name\":\"Google's New AuthorRank Part II | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2012-10-10T09:29:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/10\\\/googles-new-authorrank-part-ii\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s New AuthorRank Part II\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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In February of this year there was more chatter in my industry about AuthorRank. Here is a great background article to review for a fuller picture. &#8220;AuthorRank could be more disruptive than all of the Panda updates combined.\u00a0&#8221;\u00a0 AJ Kohn It appears that AuthorRank will factor into Google&#8217;s algorithm in regards to the importance of links and thus organic placement. The focus seems to be on\u00a0PageRank, shares,\u00a0traffic, and link numbers. These cues will all be evaluated\u00a0and tied to one author. With Google already encouraging that you tie your content to your personal (not business) Google+ page this sure looks like a roll-out\u00a0and big change in in the near future. The thrust is that Google is actively and aggressively pursuing a link to content identification. To me this makes perfect sense\u00a0and is in part\u00a0just one piece of stopping spam and improving search quality in Google&#8217;s results. 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