{"id":3012,"date":"2012-10-24T05:31:12","date_gmt":"2012-10-24T09:31:12","guid":{"rendered":"http:\/\/www.mccordweb.com\/weblogs\/?p=3012"},"modified":"2012-10-22T11:41:56","modified_gmt":"2012-10-22T15:41:56","slug":"google-is-changing-the-game","status":"publish","type":"post","link":"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/24\/google-is-changing-the-game\/","title":{"rendered":"Google is Changing the Game"},"content":{"rendered":"<blockquote><p>&#8220;Google has me in its grip. With every new day, I am subjected to some new persecution for which there seems to be no escape.&#8221; <a title=\"Posts by Marilyn Bontempo\" href=\"http:\/\/www.sitepronews.com\/author\/marilyn-bontempo\/\" rel=\"author\">Marilyn Bontempo<\/a>\u00a0Read her full article at <a href=\"http:\/\/www.sitepronews.com\/2012\/10\/02\/googles-impossible-dream-the-ongoing-saga-of-social-torture\/\" target=\"_blank\">SiteProNews<\/a><\/p><\/blockquote>\n<p>Do you feel like this? That website organic placement, placement on Google Places (now Google Local) is a moving target. You&#8217;ll want to read the story of Marilyn&#8217;s travel\u00a0so you can feel her pain. But does it have to be so complicated?<\/p>\n<p>Here&#8217;s my short list of things that you should do for your website to garner organic placement (that means unpaid placement) on Google.com. Don&#8217;t get spun\u00a0up on things that won&#8217;t help or hurt you if you simply don&#8217;t have the time or know how.<\/p>\n<ol>\n<li>Make sure you are blogging with the blog posts archived and posted using your own domain\u00a0name so that you build consistent interesting and fresh content.<\/li>\n<li>Do make sure\u00a0that your website is linked to your personal Google+ account and that you do\u00a0have a Google+ account for your business.<\/li>\n<li>Do verify your Google+ Local page so Google knows that you are the business owner.<\/li>\n<li>Do get on a plan to build great website content and write regular new informational pages for your website.<\/li>\n<li>Do implement rich snippets with your website reviews if you have the know how.<\/li>\n<\/ol>\n<p>I don&#8217;t feel that making yourself crazy of what Google picks up and doesn&#8217;t pick up will help or hurt you. Do the best you can if you are updating your own website.<\/p>\n<p>The real key to placement on Google.com is to have great content first and foremost that people will want to link to in a natural manner. Google is not going to drop your placement if you don&#8217;t have your website connected to Google+, but they will drop you if you have duplicate or poor content.<\/p>\n<p>Stay focused on the things that make sense for your business and if you have the budget, <a href=\"http:\/\/www.mccordweb.com\" target=\"_blank\">hire an expert<\/a> to help with the rest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Google has me in its grip. With every new day, I am subjected to some new persecution for which there seems to be no escape.&#8221; Marilyn Bontempo\u00a0Read her full article at SiteProNews Do you feel like this? That website organic placement, placement on Google Places (now Google Local) is a moving target. You&#8217;ll want to read the story of Marilyn&#8217;s travel\u00a0so you can feel her pain. But does it have to be so complicated? Here&#8217;s my short list of things that you should do for your website to garner organic placement (that means unpaid placement) on Google.com. Don&#8217;t get spun\u00a0up on things that won&#8217;t help or hurt you if you simply don&#8217;t have the time or know how. Make sure you are blogging with the blog posts archived and posted using your own domain\u00a0name so that you build consistent interesting and fresh content. Do make sure\u00a0that your website is linked to your personal Google+ account and that you do\u00a0have a Google+ account for your business. Do verify your Google+ Local page so Google knows that you are the business owner. Do get on a plan to build great website content and write regular new informational pages for your website. Do implement rich snippets with your website reviews if you have the know how. I don&#8217;t feel that making yourself crazy of what Google picks up and doesn&#8217;t pick up will help or hurt you. Do the best you can if you are updating your own website. The real key to placement on Google.com is to have great content first and foremost that people will want to link to in a natural manner. Google is not going to drop your placement if you don&#8217;t have your website connected to Google+, but they will drop you if you have duplicate or poor content. Stay focused on the things that make sense for your business and if you have the budget, hire an expert to help with the rest.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[438],"class_list":["post-3012","post","type-post","status-publish","format-standard","hentry","category-google","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google is Changing the Game | The Web Authority<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/24\/google-is-changing-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google is Changing the Game | The Web Authority\" \/>\n<meta property=\"og:description\" content=\"&#8220;Google has me in its grip. With every new day, I am subjected to some new persecution for which there seems to be no escape.&#8221; Marilyn Bontempo\u00a0Read her full article at SiteProNews Do you feel like this? That website organic placement, placement on Google Places (now Google Local) is a moving target. You&#8217;ll want to read the story of Marilyn&#8217;s travel\u00a0so you can feel her pain. But does it have to be so complicated? Here&#8217;s my short list of things that you should do for your website to garner organic placement (that means unpaid placement) on Google.com. Don&#8217;t get spun\u00a0up on things that won&#8217;t help or hurt you if you simply don&#8217;t have the time or know how. Make sure you are blogging with the blog posts archived and posted using your own domain\u00a0name so that you build consistent interesting and fresh content. Do make sure\u00a0that your website is linked to your personal Google+ account and that you do\u00a0have a Google+ account for your business. Do verify your Google+ Local page so Google knows that you are the business owner. Do get on a plan to build great website content and write regular new informational pages for your website. Do implement rich snippets with your website reviews if you have the know how. I don&#8217;t feel that making yourself crazy of what Google picks up and doesn&#8217;t pick up will help or hurt you. Do the best you can if you are updating your own website. The real key to placement on Google.com is to have great content first and foremost that people will want to link to in a natural manner. Google is not going to drop your placement if you don&#8217;t have your website connected to Google+, but they will drop you if you have duplicate or poor content. Stay focused on the things that make sense for your business and if you have the budget, hire an expert to help with the rest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mccordweb.com\/weblogs\/2012\/10\/24\/google-is-changing-the-game\/\" \/>\n<meta property=\"og:site_name\" content=\"The Web Authority\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mccordweb\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-24T09:31:12+00:00\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:site\" content=\"@mccordweb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#\\\/schema\\\/person\\\/7499f3ac0b008bc0e5b7a138ac1dc0ba\"},\"headline\":\"Google is Changing the Game\",\"datePublished\":\"2012-10-24T09:31:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/\"},\"wordCount\":339,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#organization\"},\"keywords\":[\"Google\"],\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/\",\"name\":\"Google is Changing the Game | The Web Authority\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\"},\"datePublished\":\"2012-10-24T09:31:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/2012\\\/10\\\/24\\\/google-is-changing-the-game\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google is Changing the Game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/#website\",\"url\":\"https:\\\/\\\/www.mccordweb.com\\\/weblogs\\\/\",\"name\":\"The Web Authority | McCord Web Services News\\\/Blog\",\"description\":\"Smart Digital Marketing, Real Business Results - 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With every new day, I am subjected to some new persecution for which there seems to be no escape.&#8221; Marilyn Bontempo\u00a0Read her full article at SiteProNews Do you feel like this? That website organic placement, placement on Google Places (now Google Local) is a moving target. You&#8217;ll want to read the story of Marilyn&#8217;s travel\u00a0so you can feel her pain. But does it have to be so complicated? Here&#8217;s my short list of things that you should do for your website to garner organic placement (that means unpaid placement) on Google.com. Don&#8217;t get spun\u00a0up on things that won&#8217;t help or hurt you if you simply don&#8217;t have the time or know how. Make sure you are blogging with the blog posts archived and posted using your own domain\u00a0name so that you build consistent interesting and fresh content. Do make sure\u00a0that your website is linked to your personal Google+ account and that you do\u00a0have a Google+ account for your business. 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